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Posted On 02 Nov 2022
Venetia Hillary

2023 is quickly approaching. If you’re like any other small business owner, you’re curious about the future changes that might reshape how you do digital marketing. After all, digital marketing is an ever-evolving field. What’s trendy now might be irrelevant tomorrow.

While the fundamentals will remain unchanged, there are some critical digital marketing trends you should expect. We’ll focus on the five most important transformations that promise to change how you market online.

1. Data Collection

Coming 2023, organisations will be more proactive in gathering customer data to seek new ways to optimise the customer experience. A recent report says that 32% of customers would stop engaging with brands they love if they had just one bad experience.

To prevent customer disengagement, business owners strive to know their audience better through data collection. Many use customer intelligence tools to anticipate buyers’ behaviour and needs and create an exceptional customer experience.

2. Google Verified Listing for Local SEO

Google My Business Listing has been an integral tool for local businesses such as plumbing companies, veterinary clinics, and pizza shops. The listing lets local businesses tell customers and prospects valuable information and geographical location.

Come 2023, Google may require double verifications for your business profile. The search engine giant has documented how to verify your business and added that they might need further confirmation with an additional method. The extra verification method aims to eliminate fraudulent business profiles that fraudsters create using one verification method.

3. Voice Search

Voice search is huge right now and will only get bigger in 2023. Through phones and digital assistants like Alexa, Siri, and Cortana, voice search is reshaping how people search the web.

Many people are turning to voice search to query search engines because of three main reasons:

  • Searching with voice is 3.7X faster than typing
  • Voice is perfect for mobile users
  • Voice search is more convenient

Voice search differs from typed queries, requiring your business to rethink its SEO strategy and optimize your content around voice search.

4. Visual Search

Sometimes called search-what-you-see in the SEO world, visual search entails querying a search engine with photos instead of text. Digital platforms and search engines use visual recognition tech and AI to recognise an image’s elements and supply users with relevant information.

Google has insisted on the ability of their visual search capabilities, telling how they add more functionality on Google Lens all the time. Google’s visual search tool can identify the following:

  • Text
  • Objects
  • Images
  • Landmarks
  • Logos
  • Knowledge graph entities
  • People faces

Just as standard SEO, optimising your business for visual search requires knowing how customers interact with your product. To rank for visual chats, your business needs to consolidate its brand identity effectively. SEO people should work with PR, sponsorship, and branding teams to win visual search traffic.

5. User-Generated Content

User-generated content is the new word-of-mouth. The content can be videos, copy, audio, photos, and reviews your customers create about your product or services.

User-generated content will take 2023 by storm because it changes how people consume information. Unlike the news media, user-generated content hooks prospects up because it’s inherently raw and emotional.

Social media platforms like TikTok, Instagram, Facebook, and Twitter are pioneering the rise in personal narrative storytelling. While user-generated content is a relatively new concept, it bears heavy weight for small business owners.

The World Will Give Your Business Bigger Challenges in 2023

At Oracle Tree, we understand the world will continue to throw more digital marketing challenges at you come 2023. Instead of wishing for them to disappear, you can lean on the right skills to keep you current with digital marketing trends.

Our team of digital marketing experts can help you optimise your brand’s digital presence and prepare you for 2023 trends. Contact us today to help you stay ahead of the competition in 2023.

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