Take it from us as a website design agency Australia, your website is an incredibly valuable and important asset for your business. In essence, it acts as a virtual storefront to represent your brand online and attract potential leads and customers. They’ll start to learn more about you and keep coming back, which will generate conversions and profit for your business.

Because your website is the primary hub of your online presence, it’s important to know how to create it well. With a multitude of options out there, it can be difficult to know where to start. Let’s take a closer look at the difference between a WordPress website and the various website builder options available.

Drag-and-Drop Website Builders

It’s likely you’ve heard of some of these website builders, such as Squarespace or Wix. At first glance, these types of drag-and-drop builders for a website may seem like an appealing option. They’re easy to use, and they can be a quicker and cheaper alternative to create a website yourself.

However, there’s a lot to consider than just a polished front-end appearance and a smaller price tag.

Pros

Drag-and-drop builders focus on ease of use and affordability, including:

• No coding knowledge required
• An easy drag-and-drop design process
• Convenient templates that look polished and professional
• Included domain registration and web hosting
• Flexible monthly or annual payment options and multiple subscription tiers

Cons

Website builders can seem like a great option, especially for small businesses or beginners. However, many of the drawbacks lie in the backend of your website, or its future potential:

• You’re limited to using only the website builder’s features and options
• You can’t access the full code
• Your website will likely be slowed down by bulky auto-generated code
• You will have limited opportunity to scale your website and its functionality along with your business’s growth

The benefits of a website builder’s simplicity are generally outweighed by its heavy impact and limitations on your business’s future growth. It can also cause negative effects that will impact the backend of your site. Such as slow page loading speed, which can both deteriorate the user experience and your site’s