There are many industry blogs and articles that talk to the benefits marketing automation can have for your business. From an efficiency perspective, it’s easy to see the benefits. Less time spent on customer relationship management throughout their journey, means more money in your pocket. But what of the customers? They too benefit from a well implemented automated journey.

We have (and will continue too!) spoken on the many and varied benefits marketing automation can make to your business. We’ve already written a number of blogs – which you can re-read here and here – and we also make it a key focus goal for all of our new clients. As well as increasing business efficiency, it is also of great tool if you’re looking to optimise customer experience. According to TFM&A’s 2014 marketing automation report, improving customer experience is actually a core reason why marketers use automated marketing. And when businesses who use automation can experience a 451% increase in qualified leads it’s easy to see why!

Automating your marketing can help you turn your sales funnel into a journey your customer will enjoy. And this is the key! Ensuring your customers transition from one stage to the next with ease makes their buying experiences a positive one. And this equals more sales, more return customers and more customers that become your advocates.

So, let’s take a look at what an automated marketing journey can look like to your customers.

Personalised customer interaction

Automated marketing increases the level of engagement in the customer journey. You can customise every interaction based on customer data