Connect with Dads this Father’s Day
Posted on: August 14, 2024
Father’s Day is the perfect time to celebrate the amazing dads and father-figures in our lives. It’s also a fantastic opportunity for businesses to create heartfelt connections with dads through special promotions and engaging campaigns. As this special day approaches, your business can shine by using creative digital marketing strategies. Let’s explore some exciting ideas […]
A 7-Step Guide to Influencer Marketing for Small Business Owners
Posted on: November 9, 2022
Did you know? On average, businesses that leverage influencer marketing earn over $5 for every $1 spent. Mind-blowing, right? But you know what’s even crazier? An astonishing 61% of customers trust influencer recommendations compared to 38% who trust branded social media content. As an online marketing services company, we see that many small business owners […]
How To Develop A Strong Brand Personality
Posted on: March 30, 2022
A brand’s personality is the aspect that distinguishes it from all other brands in its category. It’s what allows consumers to recognize your business and differentiate it from the competition. A brand’s personality can be communicated through various ways, including visual identity, tone of voice, product design, and various marketing materials. What is Brand Personality? […]
Growing Your Online Presence for Small Businesses
Posted on: September 8, 2021
As the world transitions to a fully digitized arena, your business cannot afford to remain. Did you know, 79 per cent of shoppers search for an item online before making a purchase? With that in mind, investing in appropriate tools to facilitate and enable your online presence is not a choice, but a necessity. No […]
Using Automation to Nurture B2B Customers
Posted on: June 9, 2021
Nurturing customer relationships isn’t just for Business to Customer (B2C) companies where each customer is an individual. In Business to Business (B2B) industries, keeping your customers engaged and invested in your partnership with them is just as important – perhaps even more! Using automation to nurture B2B customers could be the key to you success.