By definition, digital accessibility refers to the practice of making your website easy to navigate for people with diverse disabilities. This includes people with visual impairment, physical disabilities, auditory loss, temporary disabilities and reduced cognitive function. In AUS, the AIHW reports that 4.4 million adults live with such disabilities.
As a business, designing your website to allow easy navigation regardless of users’ abilities is essential in creating a universal digital experience. It can also boost your brand’s reputation and protect you against accessibility lawsuits.
According to a study published by the DCA, the combined disposable income for working-age Australians with disabilities comes to almost $54 million. With such numbers, it is clear that Australians living with disabilities represent a considerable market prospect for organisations that cater to their unique needs.
A well-designed, accessible website is key to capturing this market opportunity and improving customer loyalty. Besides increased revenue, digital accessibility is crucial in safeguarding your business from any potential negative feedback, following the Diversity Council Australia’s suggestions. Therefore, creating accessible websites is essential for ethical reasons, positioning your brand as a proponent of digital inclusivity and extending your market reach into a relatively untapped segment.
The various disabilities that impact how people interact with a website include:
There are various standards, guidelines, and best practices for creating an accessible website. The typically used guidelines are the Web Content Accessibility Guidelines (WCAG) created by the World Wide Web Consortium (W3C). The WCAG has three levels of success criteria: A, AA, and AAA, with level A being the minimum required to pass as an accessible website.
There are various ways to make your site more accessible. These are;
There are many benefits of having digital accessibility on your website. Some of these benefits include;
Oracle Tree is a web design and development agency that specialises in creating digitally accessible websites. Our team of experts will work with you to understand your unique needs and develop a custom solution for your business. Contact us today to learn more about our services.
What could you do if your business simply… worked?