Posted On 20 Jul 2022
Marama Carmichael

The Australian eCommerce boom is real! In the last few years, we have seen an explosion in the number of online retail businesses set up by small business owners. We’ve also seen this growth in the number of people who want to start their online store. This has led to many new competitors entering the marketplace, but there are still opportunities for those willing to take advantage of them. With revenue in the eCommerce market projected to reach $45.54 in 2022, there’s an enormous opportunity for retailers looking to make a splash and stand out from the crowd.

But how do you play your cards right and maximise your chances of success in this space? Well, we’ve gathered some sure-fire tips to help you get ahead of the competition. Let’s start by understanding what eCommerce is and how crucial user experience and customer service are to your long-term success!

What is eCommerce?

eCommerce is simply the sale of goods or services over the internet. It can be as simple as selling t-shirts on your website or involve more complex products like electronics, furniture, clothing, or even cars. For most small business owners, eCommerce represents a great way to increase sales without investing thousands of dollars into brick and mortar stores.

The Importance of User Experience & Customer Service

To succeed as an online retailer, it is vital to understand the importance of user experience (UX) and customer service. These two aspects of your business are often overlooked when setting up your eCommerce platform, but they are overly critical to your success.

User Experience

When someone visits your site, your goal should always be to provide them with the best possible experience. If you’re not providing a good UX, you’re losing customers before they even see your product page.

Customer Service

Once a customer purchases something from you, you need to ensure that they receive outstanding customer service. You may think you don’t have time to deal with customer complaints, but it’s important to remember that if you don’t offer exceptional customer service, you’ll lose customers.

How To Make Your Online Store Stand Out From The Crowd

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