The Australian eCommerce boom is real! In the last few years, we have seen an explosion in the number of online retail businesses set up by small business owners. We’ve also seen this growth in the number of people who want to start their online store. This has led to many new competitors entering the marketplace, but there are still opportunities for those willing to take advantage of them. With revenue in the eCommerce market projected to reach $45.54 in 2022, there’s an enormous opportunity for retailers looking to make a splash and stand out from the crowd.
But how do you play your cards right and maximise your chances of success in this space? Well, we’ve gathered some sure-fire tips to help you get ahead of the competition. Let’s start by understanding what eCommerce is and how crucial user experience and customer service are to your long-term success!
What is eCommerce?
eCommerce is simply the sale of goods or services over the internet. It can be as simple as selling t-shirts on your website or involve more complex products like electronics, furniture, clothing, or even cars. For most small business owners, eCommerce represents a great way to increase sales without investing thousands of dollars into brick and mortar stores.
The Importance of User Experience & Customer Service
To succeed as an online retailer, it is vital to understand the importance of user experience (UX) and customer service. These two aspects of your business are often overlooked when setting up your eCommerce platform, but they are overly critical to your success.
User Experience
When someone visits your site, your goal should always be to provide them with the best possible experience. If you’re not providing a good UX, you’re losing customers before they even see your product page.
Customer Service
Once a customer purchases something from you, you need to ensure that they receive outstanding customer service. You may think you don’t have time to deal with customer complaints, but it’s important to remember that if you don’t offer exceptional customer service, you’ll lose customers.
How To Make Your Online Store Stand Out From The Crowd
Here are the top seven little-known tips for edging over your competitors with minimum effort:
1. Create A Unique Selling Proposition (USP)
Your USP should be unique to you and your brand. What makes you different from other companies offering similar products? How does your company differ from its competitors?
2. Offer Great Value
If you’re trying to compete against larger brands, you must offer exceptional value. People aren’t going to buy from you unless you’re giving them a better price, quality, and service than your competitors.
3. Be Easy To Find On Search Engines
You’re missing out on potential customers if people can’t find your store easily through search engines. Ensure that your keywords are optimised, so your store appears high in Google searches.
4. Have High-Quality Images
High-quality images are essential to any successful eCommerce store. They allow shoppers to visualise what they’re buying and give them a sense of trust.
5. Provide Fast Shipping
People love receiving things quickly, especially when they’re shopping online. Offering fast shipping rates means that you’ll attract more customers.
6. Use Social Media Marketing
Social media marketing is one of the fastest ways to grow your audience. Posting content regularly will keep your followers engaged and interested in your brand.
7. Maximise Video Marketing
Telling your company’s story in a video will help you reach new audiences and build relationships with existing ones. Videos also make for excellent content for social media channels.
Oracle Tree Can Help You Grow and Succeed Online!
With Oracle Tree, we help businesses build their online presence by creating custom websites for our clients. We also have a strategy-driven digital marketing team who will work with you to create strategies and campaigns that will drive traffic to your website. Contact us today to learn how we can help you grow and succeed online.
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