Posted On 25 Jan 2023
Marama Carmichael

As a small business owner, you know that it’s important to foster a sense of community among your customers. And one of the best ways to do that is by introducing them to the story behind your business.

Sharing your story helps create a personal connection with your customers, and it makes them feel like they’re part of something special. It also builds trust, which is essential for any business relationship.

As a leading branding and marketing agency, we know the power of storytelling which is why business owners, especially small business owners, should consider sharing their stories with their audience. We’ll also provide some tips on how to go about doing this effectively.

What is a Founder’s Story?

One of the most important parts of your brand marketing strategy is crafting your brand’s story is to focus on the human element. People like to connect with real people, not faceless companies. That’s where the founder’s comes in.

The founder’s story is simply a narrative about the person or persons who started the business, and their journey from that point to now. It should include information about why they started the business, any challenges they faced along the way, and how they overcame them.

It should also include how the founding of the business changed their lives and what they hope to achieve in the years to come.

Why Should I Share My Story?

Your founder’s story can help you build a strong connection with your customers by giving them insight into who you are and why your business exists. It also allows them to get to know you on a personal level and helps build trust.

Furthermore, customers prefer small businesses because of the personalisation and the human touch that comes with them. By sharing your history, you can further tap into this dynamic and create an even more intimate connection with your customers.

The Major Benefits of a Founder’s Story

Aside from the humanisation aspect, there are many other benefits to sharing your story with the world. Firstly, it helps differentiate your business from the competition. Your unique story is something that the competition can’t copy. It also allows you to stand out and be remembered by customers for years to come.

But, there’s more. Other benefits include:

You Maintain More Control Over Your Brand Image

Sharing your story also helps you maintain more control over how people perceive your brand. By telling your story, you can shape the narrative and ensure that customers understand exactly who you are and what you stand for.

You Boost Your Credibility

When someone hears about the struggles you faced on the way to success, they’re more likely to trust you and believe in your business. This can help boost your credibility and give customers the confidence they need to purchase from you.

You Attract investors

Sharing your story can also be a great way to attract potential investors. By telling them about why you started the business, what challenges you faced, and how you overcame them, they’ll be more likely to invest in your vision.

How to Craft Your Founder’s Story

Now that you know why business owners should consider sharing their stories with their audience, let’s talk about how to craft your story effectively. Here are a few tips to get started:

Keep Your Story Brief but Detailed

Cut straight to the heart of your story. People don’t have time to read long-winded tales, so keep it short and sweet. Focus on the most important points and try to tell your story in as few words as possible.

Start with the Basics

Begin by introducing yourself and the business you founded. Explain what inspired you to create the company and why you think it’s unique or special.

Be Authentic

People can sniff out phoney stories a mile away, so make sure that whatever you share is honest and genuine. Be yourself, be vulnerable, and let your customers get to know the real you.

Be Creative

Get creative with your storytelling! Try using images or videos to bring your story to life. You could even turn it into an infographic or a podcast episode! There are so many ways that you can make your brand stand out.

By following these steps, you can effectively humanise your brand and create a strong bond with your customers. So, don’t be afraid to put yourself out there!

Need Help Crafting Your Founder’s Story?

Finding the right voice and telling your story in a compelling way can be tricky. If you need help crafting your founder’s story, we are here to help. 

There are many brand marketing companies around. By choosing the Oracle Tree, we provide strategic content solutions that help you build strong relationships with your customers. Contact us today to learn more about our services and how we can help you humanise your brand!

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