Twitch is one of the biggest streaming platforms, commanding a combined total of 6.13 billion watch hours in the first quarter of 2022 alone. The platform has been growing at an incredible rate over the past few years and now boasts more than 30 million daily active users, with new viewers joining every second.

Looking at those numbers from a digital marketing perspective, it’s easy to see why so many businesses are looking to get involved in this space. The growth potential is huge, but only if you can find a way to make your brand stand out from the crowd. That’s where we come in. As a seasoned branding and marketing agency, below we’ve outlined some foolproof tactics to include in your brand marketing strategy to help grow your brand on Twitch. But first, let’s understand what Twitch is and who uses it. Later, we’ll also highlight the pros and cons of using the platform to promote your business.

What is Twitch, and Who Uses It?

Twitch is a live-streaming video platform launched in 2011 by Justin Kan and Emmett Shear. It allows people to broadcast their gameplay or other videos directly to their audience. That means anyone can use the platform to share their content with others. In addition to broadcasting, Twitch offers its users chat rooms, which allow them to interact with each other while watching streams. Users can also create channels and invite friends to join their communities.

How to Market on Twitch

Digital marketers have several avenues to push their brands on the popular streaming platform, including but not limited to paid ads, influencer marketing, and branded channels. Let’s take a look at these options in detail below:

• Paid Ads

Paid advertising on Twitch is highly effective because it allows you to target specific demographics based on interests, age, location, and gender. You can reach your ideal customers through targeting tools like Facebook Pixel, Google Analytics, and Amazon Web Services (AWS). As long as you know how to place your ad properly, you should be able to generate leads and sales.

• Influencer Marketing

Twitch is an excellent platform for influencer marketing, as it has some very popular streamers that have become household names on the platform. Influencers are often viewed as celebrities among their followers, and they can bring a lot of attention to your brand when they talk about it during broadcasts. For example, personalities like Ninja and Shroud can drive thousands of views each day, perfect for promoting your brand.

• Branded Channels

Branded channels are another great option for promoting your brand on Twitch. This type of channel features your logo and branding throughout the entire experience. This helps you build awareness around your company and attract new visitors.

Pros and Cons of Using Twitch to Promote Your Business

There are both advantages and disadvantages to using Twitch to promote your business. Here’s a quick outline of the most important ones:

Advantages

• The platform commands a high engagement rate, so you can rest assured people will interact with your brand.
• Twitch’s vast number of viewers means more exposure for your brand than any other platform.
• You can easily track conversions on Twitch since there’s no third-party involvement.

Disadvantages

• It can be costly to advertise on Twitch.
• You need to invest time into creating quality content, considering that most people only watch the stream once.
• People may feel uncomfortable interacting with an unknown brand.

Oracle Tree can Help You Implement an Airtight Marketing Strategy!

If you’re just getting started with Twitch, don’t worry. We’ve got you covered as one of Australia’s leading brand marketing companies. Our team has years of experience helping businesses grow on digital platforms. We leverage the best practices from our clients’ successful campaigns and apply those lessons to yours.

We’ll work closely with you to understand your target audience and what they want before we start building out your strategy. Then, we’ll develop a plan that gets results and exceeds your expectations. So what are you waiting for? Book a no-obligation consultation with our team today, and let us show you how Oracle Tree can help you grow your brand on Twitch.

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