Twitch is one of the biggest streaming platforms, commanding a combined total of 6.13 billion watch hours in the first quarter of 2022 alone. The platform has been growing at an incredible rate over the past few years and now boasts more than 30 million daily active users, with new viewers joining every second.

Looking at those numbers from a digital marketing perspective, it’s easy to see why so many businesses are looking to get involved in this space. The growth potential is huge, but only if you can find a way to make your brand stand out from the crowd. That’s where we come in. As a seasoned branding and marketing agency, below we’ve outlined some foolproof tactics to include in your brand marketing strategy to help grow your brand on Twitch. But first, let’s understand what Twitch is and who uses it. Later, we’ll also highlight the pros and cons of using the platform to promote your business.

What is Twitch, and Who Uses It?

Twitch is a live-streaming video platform launched in 2011 by Justin Kan and Emmett Shear. It allows people to broadcast their gameplay or other videos directly to their audience. That means anyone can use the platform to share their content with others. In addition to broadcasting, Twitch offers its users chat rooms, which allow them to interact with each other while watching streams. Users can also create channels and invite friends to join their communities.

How to Market on Twitch

Digital marketers have several avenues to push their brands on the popular streaming platform, including but not limited to paid ads, influencer marketing, and branded channels. Let’s take a look at these options in detail below:

• Paid Ads

Paid advertising on Twitch is highly effective because it allows you to target specific demographics based on interests, age, location, and gender. You can rea