Beginners Guide to Evergreen Content
Posted on: June 15, 2022
Content is king, but you’ll need an audience to discover and consume it first. Your content must be optimized for search engines to consistently rank high and attract your target audience. Your content must retain its value over time to score well in searches too. But how do you come up with useful content? Evergreen […]
Marketing Metrics Every Digital Marketer Should Monitor
Posted on: June 1, 2022
Imagine trying to market your business without understanding how effective your marketing efforts are. It would be like driving with your eyes closed! You need to be tracking the right marketing metrics in order to make informed decisions about your marketing strategy and budget. But with all of the different marketing channels and metrics out […]
Copywriting & SEO
Posted on: March 23, 2022
Copywriting and SEO writing are two distinct aspects that are critical to the success of any company. As a marketer, knowing how to create and execute an effective strategy requires a thorough understanding of both. If you want to learn more about the differences between copywriting and SEO writing, and some tips and tricks for […]
What Is Native Advertising?
Posted on: March 16, 2022
We often come across native ads and interact with them daily on the internet. However, chances are, that most people fail to notice or even realise this form of digital advertising. In the last few years, native advertising has risen and grown in popularity, prompting the question; “why do you need to consider it for […]
Is Gamification Useful for Your Brand?
Posted on: March 2, 2022
Gamification is the act of turning something into a game. A game has points, interactions, rewards, and way to “win” the experience. Almost anything can be gamified to make it more fun and interactive for those involved. You can gamify your loyalty program, gamify a survey, or even gamify a loading screen. Google gamified its […]
