Why It’s Important To Measure Key Performance Metrics
Posted on: March 9, 2022
Is your business meeting its marketing growth strategy? It’s crucial to measure performance metrics in online marketing campaigns to determine whether you’re on the right track or not. That said, marketing campaign results can be difficult to measure if you haven’t established your business’s KPIs. These metrics can influence the effectiveness of your campaigns. It’s […]
Why You Should Be Blogging as a Business!
Posted on: February 23, 2022
Regardless of the type or size of your business, blogging is essential to promote and grow your business. In fact, blogging is one of the most effective digital marketing strategies; as the cliché puts it, ‘content is king’. A website alone isn’t enough to connect with your audience, establish your authority, and stand out from […]
Your Guide to Hashtags – How, What, When, Why, Who?
Posted on: February 16, 2022
Do you want to reach a wider audience? Engage with more potential customers? Or grow your brand’s exposure and reputation? If your answer to any of those questions is “Yes,” then you should probably be using hashtags in your digital marketing strategy! In this week’s blog, we’ll dive into what hashtags are, why you should […]
Top 5 Digital Marketing Myths to Stop Believing in 2022
Posted on: January 26, 2022
We live in an age where the internet is overflowing with various pieces of information – unchecked pieces of advice! Hence, it’s about time some popular myths got busted! Today, we will debunk some of the most common myths about digital marketing strategy that you shouldn’t believe. Let’s start by reviewing what exactly digital marketing […]
What Is Brand Architecture and Why Is It Important for Your Business?
Posted on: January 12, 2022
It’s common for businesses that have been in the show for years, especially those that have maintained steady growth, to confuse their customers about the range of products and services they offer. Most of them aren’t even aware they are doing that because they have grown accustomed to how things are, and aren’t aware of […]
