7 Multimedia, Multichannel Content Marketing Tips
Posted on: April 6, 2022
Most people think their website content is merely a way of providing information to their customer. They don’t realise that it’s also a form of marketing! Anything that can potentially bring you new customers is a form of marketing – think leads. So any contact which your customer has with your company or your product, […]
How To Develop A Strong Brand Personality
Posted on: March 30, 2022
A brand’s personality is the aspect that distinguishes it from all other brands in its category. It’s what allows consumers to recognize your business and differentiate it from the competition. A brand’s personality can be communicated through various ways, including visual identity, tone of voice, product design, and various marketing materials. What is Brand Personality? […]
Copywriting & SEO
Posted on: March 23, 2022
Copywriting and SEO writing are two distinct aspects that are critical to the success of any company. As a marketer, knowing how to create and execute an effective strategy requires a thorough understanding of both. If you want to learn more about the differences between copywriting and SEO writing, and some tips and tricks for […]
What Is Native Advertising?
Posted on: March 16, 2022
We often come across native ads and interact with them daily on the internet. However, chances are, that most people fail to notice or even realise this form of digital advertising. In the last few years, native advertising has risen and grown in popularity, prompting the question; “why do you need to consider it for […]
Why It’s Important To Measure Key Performance Metrics
Posted on: March 9, 2022
Is your business meeting its marketing growth strategy? It’s crucial to measure performance metrics in online marketing campaigns to determine whether you’re on the right track or not. That said, marketing campaign results can be difficult to measure if you haven’t established your business’s KPIs. These metrics can influence the effectiveness of your campaigns. It’s […]
