Posted On 03 May 2023
Marama Carmichael

Here’s something every small business owner should know: 97% of consumers use the internet to find local businesses. If your venture hasn’t built a formidable online presence yet, it’s high time you did. How? Start with backlinks.

This article will introduce backlinks and their relationship with search engine optimisation (SEO). We’ve also included several excellent tips and practices for leveraging backlinking.

Dig in.

What are Backlinks and How is it Related To SEO?

A backlink is simply a link from one website to a page on another website. Sites use anchor texts, i.e. clickable texts, to create backlinks. So, if, for instance, your online platform deals with food and a specific website owner uses an anchor text like “pasta” to link to it, you can consider that as a backlink.

Backlinks go by several other monikers, including one-way links, incoming links, and inbound links. They are indispensable to your site because search engines consider them “votes of confidence.” Each backlink your site gets boosts the platform’s authoritativeness, subsequently improving its rankings.

Why Are They Good for Your Website?

Small businesses can use backlinks to optimise their si