If you run a business that depends on leads to generate revenue, you probably already know that getting online traffic to your website is just one part of the strategy puzzle. Getting that traffic to actually convert is where the real business value is. Not everyone visiting your website will buy, but these conversion rate strategies will certainly work to boost the amount that will!

Conversion rate is a metric we see used a lot. The higher the conversion rate the better the marketing, right? Bear in mind though, Forbes reports that the average web conversion rate for most businesses is actually around 2.35%. Your conversion rate will certainly never be 100%, but lower than the market average and you may be focussing too much on tactics that drive traffic, and not enough on actually closing the sale. Not everyone visiting your website intends to buy, but by using some of these strategies, you can certainly work to boost the amount that will!

Improve Your Call To Action (CTA)

Customers are more knowledgeable today than ever before. So if you’re still relying on call to action triggers such as learn more, sign up or buy now, you’re doing your business a huge disservice.

While there’s no universal way to define the ideal CTA, here are a few features of highly persuasive ones:

• Focus on the action
• Be compelling
• Leverage urgency
• Win customers with extra information
• Make your offer impossible to miss

Increase Your Web Page Loading Speed

A website’s loading time is a critical element of any SEO strategy. However, most small businesses don’t give it the attention it deserves. The fact of the matter is… when a website has a slow load time, customers leave. Period. This is called User Experience (UX) and a bad UX can be very costly to a conversion rate.

According to Google, the average webpage takes about 15 seconds to fully load. But do you want a statistic? Over