Posted On 15 Aug 2017
Marama Carmichael

Building your email list is the lifeline to your business. Leads that are properly cultivated and nurtured through your email marketing result in revenue, repeat business, and brand loyalty. The more qualified leads coming into your sales funnel, the better chances you’ll create for converting them into buying customers.

The good news is, there are a plethora of ways for generating leads in your digital marketing strategy. Leveraging a variety of techniques increase opportunities for conversions while appealing to different platforms and markets.

Here are five strong ways to grow your email subscribers and amplify your marketing efforts.

#1 Landing Pages

Landing pages are vital tools to capturing leads in exchange for a valuable content offer. Its sole purpose is to obtain the visitor’s contact info for the opt-in. The key is ensuring that your lead magnet resonates with your audience in a way that compels them to join your list. Checklists, templates, video series, cheat sheets, and coupon/discount offers are excellent content pieces that have proven successful for lead generation.

Here are a few best practices when crafting your landing page:

  • Keep the content simple, concise, and straight to the point
  • Use 1-2 images max. You want to avoid visual clutter
  • Notice where the fold is in your web design. Have your CTA located near the top of the page where someone can click on it without scrolling down
  • Only ask for what you need. Keep the opt-in form fields as minimal as possible
  • Test your results frequently to make ongoing improvements to your page

#2 Hosting Webinars

Webinars gives you a solid platform to showcase your expertise on a given topic. They’re incredibly valuable for your audience and serves as a winning lead generation tool. You see, each participant must register their name and email address in order to join. Hosting a webinar weekly can help catapult your leads consistently.

Use webinars to delve deeper into common issues and subjects relevant to your industry. Expanding on a popular blog post, offering a free training, or showing customers how to fully make use of your product are great webinar ideas. You can also glean topic suggestions from recent survey responses, social listening, and what’s trending in your niche.

Be sure to promote the day and time of your broadcast using social media and SEO techniques to increase attendees.

#3 Webforms

Another important tool used to convert website visitors into leads are webforms. They can appear on your homepage (usually in the sidebar) or embedded within your blog content. The latter can be a killer strategy to using your blog articles for leads. By promoting a content offer that aligns with the topic the reader is engaged in, you can boost your lead generation significantly.

Brian Dean at Backlinko is a genius at offering what he calls “content upgrades” in each of his blog posts. Visit any of his articles and you’re bound to be welcomed with a content offer that specifically expands on or offers added value to the topic at hand.

#4 Videos

Videos have a compelling way of moving people to action. In fact, including a video on a landing page can increase conversion rates by a whopping 80% (Source: Unbounce)!

Commit to adding more videos to your marketing strategy to increase brand awareness, foster engagement, and grow your leads. Answer your market’s most common questions and offer solutions to position your brand as an authority in the industry. Since people spend 3 times longer watching a live video versus one that has been recorded, leverage live streaming apps like Facebook Live and Instagram Stories to connect with your followers in real-time.

The key is to give a strong call to action at the end of your video on how people can remain connected with you (opting in) to continue receiving valuable content in their inboxes.

#5 Facebook Ads

Facebook ads give brands a cost-efficient way to get in front of their target audience and drive engagement. When people click on your ads, they’re directed to your landing page. Ensuring your ad messaging matches the landing page content offer is crucial to converting leads.

Facebook retargeting, or your ad content following your visitor everywhere they go online, will drive more eyeballs to your landing pages and grow your followers. By simply creating custom audiences, any brand can start a campaign and refine their strategy for optimal results.


Just a quick note: with each of the tips provided, it’s important to include a call-to-action that tells your visitor what to do next. This can make the difference between someone taking action…or not. Give your audience instructions by making your CTA strong and clear.

Implementing these tips will help towards generating leads in your online marketing strategy. Aim to include them all in your strategy to achieve success.

We’re experts in helping you find more leads, then turning those leads into paying customers for your business. Reach out to us here and let’s chat if you’re ready to ramp up your lead generation strategy!

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