Why user-generated content can be a game changer!
Posted on: March 1, 2023
Marketers must adopt a more data-driven and customer-centric marketing approach to stay competitive in a fast-paced marketplace. This involves encouraging customers to communicate what they want in a product or service. User-generated content has become an increasingly popular tool brands use to engage with their potential customers. Let’s explore more user-generated content to know how […]
The Ultimate Guide to Leveraging Twitter for Your Small Business
Posted on: February 22, 2023
If you’re a small business owner in Australia, Twitter can be an invaluable resource when it comes to getting the word out about your products and services. With more than 330 million monthly active users globally and 5.8 million in Australia, tapping into this popular social platform can help put your company on the map – […]
9 Strategies to Make the Shift from Working ‘In’ Your Business to Working ‘On’ Your Business
Posted on: February 15, 2023
Small business owners face a unique challenge: to do both “on” and “in” their business. Working “on” the business involves high-level decision-making, strategy, and planning. Working “in” the business means managing day-to-day administrative duties and paperwork. Unfortunately, many small biz owners fall into the trap of getting bogged down in the business’s everyday operations and […]
Why Brand Voice Matters and Tips on How to Develop It
Posted on: February 8, 2023
As a small business owner in Australia, you must understand the importance of developing your brand voice as part of your brand marketing strategy. Having an intentional and unified tone will help differentiate your business from competitors, create consistency across platforms and build customer trust. From reflecting your values to connecting with customers emotionally, setting […]
Walking the Buyer’s Journey Alongside Your Customers
Posted on: February 1, 2023
One significant mistake businesses sometimes make is the belief that the buyer’s journey is a one-time event. In reality, it’s an ongoing process that customers go through multiple times while they interact with your business. And, it’s not something your customers do on their own, either. Your company plays a vital role in guiding them […]
