What small business owner wouldn’t want to walk into a room filled with people that have needs only you can fulfil? This is one of the reasons why social media marketing can be so effective. Nowhere else will you get access to such a targeted and engaged audience for your messaging! Generating social media content ideas that are fresh and exciting is something even the most seasoned content marketer can struggle with though.
Over 3 billion people are now signed up to one or more social media platforms, and they’re spending between 2 to 3 hours logged in each day! Social media marketing has become a very profitable channel for small businesses. With your potential customers spending so much of their time in these virtual spaces, it could actually be very detrimental to your brand if you’re not visible there as well. You can read more about why we think your business should be on social media here and here.
In any given minute, thousands of new posts are uploaded onto social media. In order to be seen and successfully digested by your audience, your content must be distinctive, memorable and impactful. Sounds easy enough, right? If you’ve ever had to generate social media content ideas, you’d know that that is easier said than done. Telling your unique story and giving viewers a reason to stop and engage through your content alone is no mean feat. Generating content consistently, in a way that keeps it feeling fresh and exciting is another matter entirely.
Planning out your social media content monthly is a great way of pre-empting those less than creative days. Ensuring that it always falls within the following five content pillars (or categories) will make sure that you get maximum effect for your efforts.
It adds value to your customer’s life.
It educates your customer.
It connects your customer with your business.
It excites your customer into taking an action.
It sells a product or service.
For those times when you’re stuck for content ideas, use the below list as inspiration!
Video is the most highly consumed content on social media right now. Your customers prefer them and engagement with video is higher than any other content style. Try and incorporate video in as much of the content you generate as possible – it will go a long way to personifying your brand and building rapport.
You have worked diligently to build your business. No one knows it like you do. You are the ultimate resource for unique content ideas your customers will appreciate. At Oracle Tree, our goal is to help you streamline your great ideas. Let’s collaborate to develop an outstanding content strategy that will reflect your brand perfectly. We love the creative process so get in touch today and lets re-energise your social content calendar and grow your business in exciting new ways.
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What could you do if your business simply… worked?