Posted On 05 Dec 2020
Marama Carmichael

We’ve rounded up the 12 best Oracle Tree marketing blogs of 2020 so you’re ready to start the new year fresh!

As we fast approach the end of 2020, we’ve been spending a bit of time looking back at the year that was at Oracle Tree. And it was definitely a year like no other! The pressure placed on businesses (both big and small) was immense, but it also saw some great innovations made in the marketing space. And we covered many of these in our blog! We’ve rounded up our 12 best marketing blogs of 2020 here so you can make sure you’re all caught up before we start 2021!

2020 began with a (blogging) bang…

We started the year with this February blog entitled The 12 steps to writing killer small business blog posts that boost your SEO rankings which was all about keeping your writing on track so that you’re providing quality and consistent value to your audience as well as making Google happy. It included great tips for keeping focus, drafting, editing and when to walk away! Blogging can be hard, especially if you’re not a copywriter by trade. But there are ways to make the process easier so that it soon becomes as painless as possible. Leaving you more time to get back to business!

Do you need a social media strategy for your business but don’t know where to start? This article from April this year included 4 smart social media marketing strategy tips to help your business grow. In a nutshell?

  1. Set realistic goals that are actually achievable for your business
  2. Know your customers and how they engage on social media
  3. Create a calendar that you can use to plan out seasonal content
  4. Measure your results so you know what’s working and what’s not and then adapt accordingly

We’re big on business ecosystems at Oracle Tree. In fact… it’s kinda our thing! This marketing blog from back in May invited you to dip your toes into the pool with 3 tips for developing a healthy business ecosystem. Are all the departments in your business working together or against each other? Is everyone well informed? Are the outgoing messages your customers receive consistent with your brand? All of these things are integral to the success of your business, and can easily derail you if not managed correctly. This is a great read for any business that’s been struggling interdepartmental efficiency issues.

Search Engine Optimisation (SEO) is a necessary part of any business strategy if you want your website to be visible to potential customers. But did you know that there are certain SEO tactics that can actually harm your website? Another May blog post entitled Don’t make these SEO mistakes included a list of definite SEO no-nos to ensure that you don’t get a slap on the wrist from Google or annoy your customers.

Rounding out the first half of the year, we discussed how you can apply hub and spoke marketing tactics to grow your business. People buy from businesses they know, trust, respect and believe they can work with. They choose products and services that are going to help them in some way. Hub and spoke marketing is all about highlighting the ways that you can help your customers, and provide value to them, via the content that you provide them.

And finished even stronger!

So you’ve worked hard to build an email list… But now what? Perhaps you are emailing them regularly, but not seeing any return? Could it be possible that you’re not giving your subscribers the reward they’re craving? Our blog from July – This 9-word email hack guarantees leads and sales – is a must read for anyone struggling to convert sales and leads out of their subscriber database. The 9-word email at its most basic is designed to engage your customer in a dialogue. In nine words or less, you ask them a yes-or-no question that suggests your knowledge of their buying habits. Are you still looking to buy ___” for instance? The word ‘still’ shows that you are aware they were interested in what you were offering at one point and it adds history and a personal touch to your communication.

And if you’re starting from scratch with emails? This blog will definitely help you build an email list with 4 simple tips

You’ve probably heard that content is king, right? But without clear, concise and planned content you won’t be able to reach potential customers. To make content that connects with your audience and actually converts, you need to plan plan plan!! Ask yourself… What are you hoping to achieve with your content? Who are you trying to reach? What are your marketing goals? Our August blog titled 5 Steps for writing a content marketing plan will help you to connect this all together into a killer content plan that converts!

Also in August we gave you 101 Marketing Ideas for Your Business in 2020 which detailed 101 Marketing Ideas for… well you get it! Tips about planning effectively, what your website should be doing, the role of content marketing and the importance of having a social profile are all included. It’s a great read to recap prior to starting the new year!

Ever wondered what the difference is between CRM and Marketing Automation? This September blog explained it all! Whilst both are designed to make working with your company’s leads and customers easier, they do it in different ways. We’re BIG fans of Marketing Automation at Oracle Tree. It’s not just for it’s marketing potential, but because it can make your business run more efficiently! Think managing your client list, the auto-triggering of event emails and the all important nurturing of leads all in the one place. From a sales perspective, CRM (Customer Relationship Management) is just as important! It gives you a view of your customers throughout their whole buying journey. It also allows you to focus marketing efforts towards specific pain points or events in their decision making process.

You know you need to start building your company a social profile, but where do you start? This is one of the main questions we get asked by new clients. If you’re looking for a marketing blog all about the most popular platforms out there right now and what they can do for your business, read this one from October – Which social media platform is right for my business?

And finally, in November our COO Nikk Carmichael gave us a detailed account of what he’s learnt as the HR manager of Oracle Tree’s virtual office. Working from home is something more and more people are now doing (thanks COVID!). However it was still quite a novel concept when our agency was first formed in 2009. All the teething issues that most people have experienced this year – we had already fixed years ago! There are lots of tips and trick from Nikk in this one. It’s all about staying motivated as well as taking care of yourself mentally as you adjust to the new-normal. Read it here – Managing a Virtual Office? Let me tell you what it’s like.

So that’s it folks! Our top 12 marketing blogs of 2020. We’re looking forward to bringing you more great content in 2021, so stay tuned!

If you’d like to start 2021 off with a bang and get ahead of the curve, why don’t you book in for a free strategy call with Oracle Tree? We can set you on the growth trajectory of your dreams in no time flat!