Posted On 28 May 2020
Marama Carmichael

Email lists are essential for online businesses. It is a great way to stay in touch with your customers, without getting too pushy. Since most of your customers (and potential ones) have an email, it is a great way to reach them. They can open them whenever they get a chance.

You don’t have to worry about calling and interrupting them in the middle of dinner. Instead, they can open them when they have a few minutes.

As more and more people have smartphones and other mobile devices, they are able to open them wherever they are. If they are waiting to pick their children up from school or even have a few minutes while they are waiting in the line at the store, they can check their email. If they realise that they want to look at it closer, they can save it and open it later when they have the time to devote to it.

That being said, though you may realise that you want an email list, you may be struggling to create one. However, it doesn’t have to be that hard. Here are four of the easiest ways to build an email list for your online business.

Offer a discount to encourage your visitors to sign up for your newsletter

For people who are shopping (or just looking around your website), you may ask visitors to join your mailing list with a pop-up menu. This popup will tell them that they will get a discount of ten percent on their first order, plus keep them informed of new products and information about your company. All they need to do is sign up using their email.

Collect emails when your customers book a demo

If you are offering a service, you may want to have a menu on your website (or your blogs) where people can sign up for a demo of your services, along with an audit to see how they are doing. If you are a social media expert, you may offer a demo to show them how you can help, as well as an audit to see what they are doing well with their marketing (and where they need some help!).

Have a lead magnet

You can also have a lead magnet on your website and blog. Or a menu that pops up when people are scrolling around searching for information. You can even offer to help them do better with:

  • an ebook
  • a checklist
  • some templates

Many people will sign up to receive free information that will help them with their business (or life). You may offer a toolkit for bloggers to ensure that they are getting the traffic that they deserve.

Make an irresistible offer when a customer abandons his or her cart

If someone is shopping (or even just looking around your website) and they click out, you may want to have a popup menu that offers 10 or 15 percent off of their next purchase. However, to ensure a sale, you should add a timeline to it.

You may have the offer or coupon expire within 15 minutes so that they have to think fast. This exit intent popup will help you catch sales, even when someone wasn’t entirely sure that they wanted the item. It will also help you grow your email list.

There are many ways to grow your free email list so that you can continue to stay in touch with your customers (and potential ones). All you may have to do is offer them something for free, such as a discount off of their first purchase or even if they are just looking for more information (that you can provide).

For customers who abandon their cart, you may want to offer them something that they can’t refuse, such as a discount. All they have to do is provide their email and hopefully, you get the sale!

Contact us for all of your marketing needs.

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