So, you’ve decided you’re going to add a blog to your business. You’ve researched it, and you know that one of the best ways to increase your interaction with potential customers is to continually add content to your site. A blog is the best way to do that.
Blogging Best Practices
For companies starting out in content marketing, it can be very difficult to find their footing. Many begin blogging, write a few basic posts, and then become discouraged when the traffic doesn’t come flooding in. In general, many firms have a skewed expectation of how quickly content marketing can deliver results, but also often underestimate the long-term results that it could offer.
Follow these few simple rules when you start your company blog to help it grow, stay consistent, and publish helpful content that your audience will enjoy.
6 Types of Content Every Business Needs on its Website
Online content comes in many forms – social media, ad copy and website copy are a few. In this blog, we’ll suggest and describe six kinds of content you should have on your website.
Customer reviews
Let’s start with one that you might not have — customer reviews. Although many businesses view these as a nice add-on, they might be the most important type of content on your site.
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3 Ways to Get Your Content Noticed
Content marketing changes as consumers develop new habits and preferences. If no one is clicking your content, then your promotion tactics are probably outdated. Try using these tips to get your content noticed:
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