The keys to SEO – What every business owner needs to know about how to be found on Google.
SEO or (search engine optimisation) is a pretty complex topic. There are over 200 “ranking signals” that Google uses to decide what to show when people search for something. It can be overwhelming. BUT here are 5 key things that even the most Google phobic business owners need to know that will unlock the power of Google.
So, you’ve decided you’re going to add a blog to your business. You’ve researched it, and you know that one of the best ways to increase your interaction with potential customers is to continually add content to your site. A blog is the best way to do that.
When we write blog posts, we want them to turn out perfect the first time around. We wish we could produce great articles right out of our stream of consciousness. We wish it could be effortless.
For companies starting out in content marketing, it can be very difficult to find their footing. Many begin blogging, write a few basic posts, and then become discouraged when the traffic doesn’t come flooding in. In general, many firms have a skewed expectation of how quickly content marketing can deliver results, but also often underestimate the long-term results that it could offer.
Follow these few simple rules when you start your company blog to help it grow, stay consistent, and publish helpful content that your audience will enjoy.
Online content comes in many forms – social media, ad copy and website copy are a few. In this blog, we’ll suggest and describe six kinds of content you should have on your website.
Let’s start with one that you might not have — customer reviews. Although many businesses view these as a nice add-on, they might be the most important type of content on your site.
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Content marketing changes as consumers develop new habits and preferences. If no one is clicking your content, then your promotion tactics are probably outdated. Try using these tips to get your content noticed:
