Growing Your Online Presence for Small Businesses
Venetia Hillary
Posted on: September 8, 2021
As the world transitions to a fully digitized arena, your business cannot afford to remain. Did you know, 79 per cent of shoppers search for an item online before making a purchase? With that in mind, investing in appropriate tools to facilitate and enable your online presence is not a choice, but a necessity. No […]
Do I Need A New Website? 10 Signs To Lookout For
Minul Wimalagunaratne
Posted on: April 28, 2021
More than ever before, you need to have a digital presence. Your website should be the starting point for your online strategy. It should be the solid foundation on which all of your other digital touch-points are build upon. So why do so many small businesses not make the proper investment in theirs? Here are […]
Have You Considered An Ecommerce Store?
Dominique Macartney
Posted on: April 6, 2021
2020 gave us all a new perspective on what “business resilience” truly means. We all saw businesses that were forced to close due to the stress of the COVID-19 pandemic. Many that survived, did so because they were forced to pivot operationally. They adapted to consumer demands so they could stay in business. Many turned […]
A Major Google Update Is Coming. Is Your Website Ready?
Marama Carmichael
Posted on: April 1, 2021
Google is planning a major update to its search ranking algorithm in May this year, which will massively overhaul the way it factors Page Experience elements into search rankings. In short, the ease with which people use your website is about to become even more important. Is your site slow? How about mobile-friendly? Depending on […]
The 12 Steps to Writing Killer Small Business Blog Posts That Boost Your SEO Rankings
Marama Carmichael
Posted on: February 27, 2020
Writing is hard. I’m sure you’re well acquainted with the woes of creating and publishing blog posts. You’ll think of a great idea, get to your computer, and open a word document ready to type— but no words come out. Your idea was great; but no matter how hard you try, you can’t seem to […]
SEO: 5 keys to being found on Google
Marama Carmichael
Posted on: January 5, 2020
The keys to SEO – What every business owner needs to know about how to be found on Google. SEO or (search engine optimisation) is a pretty complex topic. There are over 200 “ranking signals” that Google uses to decide what to show when people search for something. It can be overwhelming. BUT here are […]
The One Tip You Need For Blogging Success
Marama Carmichael
Posted on: November 15, 2019
So, you’ve decided you’re going to add a blog to your business. You’ve researched it, and you know that one of the best ways to increase your interaction with potential customers is to continually add content to your site. A blog is the best way to do that.
How to Edit Your Blog Posts to Perfection
Marama Carmichael
Posted on: August 2, 2019
When we write blog posts, we want them to turn out perfect the first time around. We wish we could produce great articles right out of our stream of consciousness. We wish it could be effortless.
Blogging Best Practices
Marama Carmichael
Posted on: July 5, 2017
For companies starting out in content marketing, it can be very difficult to find their footing. Many begin blogging, write a few basic posts, and then become discouraged when the traffic doesn’t come flooding in. In general, many firms have a skewed expectation of how quickly content marketing can deliver results, but also often underestimate […]
6 Types of Content Every Business Needs on its Website
Marama Carmichael
Posted on: June 21, 2017
Online content comes in many forms – social media, ad copy and website copy are a few. In this blog, we’ll suggest and describe six kinds of content you should have on your website. Customer reviews Let’s start with one that you might not have — customer reviews. Although many businesses view these as a […]
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