6 Types of Content Every Business Needs on its Website
Posted on: June 21, 2017
Online content comes in many forms – social media, ad copy and website copy are a few. In this blog, we’ll suggest and describe six kinds of content you should have on your website. Customer reviews Let’s start with one that you might not have — customer reviews. Although many businesses view these as a […]
6 Tips for Creating Great Call-to-Actions
Posted on: June 14, 2017
Creating a strong call-to-action is the main factor that will determine your overall conversion rate. A call-to-action is what tells people who view your landing page, ad, email or website what you want them to do. Here are some tips on creating call-to-actions that work. Be Clear and Use Actionable Words Be clear and blunt […]
How Many Customers do You Need?
Posted on: December 16, 2016
The Importance of Targeting If you’re like many business owners, your first instinct is to get as many customers as possible. This is a sensible goal, as the more customers you have the more sales and money you make. The problem with this approach is that it leaves out one of the most essential principles […]
Why You Shouldn’t Send People to Your Website
Posted on: November 30, 2016
It’s common for businesses to send traffic directly to their website. This seems logical enough on the surface. After all, you want to introduce potential customers to your business and let them know all about you. The problem with this approach is that the information on your website is probably too general and spread out […]
