How Do I Achieve Brand Consistency throughout my Business Ecosystem?
Posted on: October 30, 2020
Your brand identity is one of your most valuable marketing assets. If it’s not consistent throughout your business ecosystem, you could be eroding that value plus losing customers in the process!
Top 5 Reasons Why Local SEO Is Important to Your Business
Posted on: October 23, 2020
A study conducted by Hubspot discovered that 72% of people who conducted a local search ended up visiting a store within five miles. What’s more interesting is that 97% of people learn about a local business through the information they find online. If you run a local store, or your business has a brick-and-mortar location, […]
What’s The Difference Between CRM and Marketing Automation?
Posted on: September 21, 2020
If you work in sales and marketing, it’s safe to assume that you’ve encountered the terms customer relationship management (CRM) and marketing automation software. It’s also safe to assume that you’re not entirely sure how they’re different from each other. Well, you’re not alone.
5 Steps for Writing a Content Marketing Plan
Posted on: August 28, 2020
A business with an online presence knows that content is king. Without clear, concise content a business cannot reach the maximum amount of customers that they could be. How does a business start with content marketing? The key is to create a content marketing plan. Here are the five steps to follow to create your […]
How to Get a Good ROI on Your Marketing Campaign
Posted on: August 21, 2020
When you’re putting good money into a marketing campaign, you expect a good ROI or return on investment. This is just good business sense for everything that you do. When you hire a new person, you expect them to put in enough work to justify how much you pay them. When you spend a lot […]
