Using customer data allows you to find more people interested in your product, shows you how to reach them and gives you tactics that will convince them to buy. As marketers, these insights help us develop Personalised Marketing Strategies that are designed to achieve the highest possible return for your business!
In a perfect world, every customer you reach would be interested in your product. But if you take that approach in your marketing efforts, you’ll quickly find that you’ve wasted your time and (more importantly) your hard earned money. That’s why data-driven marketing is so important!
Data-driven marketing uses information about your customers to gain a better understanding of their needs, wants and desires. Most importantly, it can be a very powerful predictor of future behaviour. These insights allow target markets to be reached quicker and enables the buying experience to be enhanced. Resulting in more sales for you!
Every customer has their own individual motivations and targeting as many as possible gives you a greater chance of making a sale.
Sounds easy enough, right?
But what if you’re targeting customers who can’t afford your product? Or you’re selling older discounted products to a market that is only interested in the latest tech or gadgets. Using customer data correctly is not just about finding a market for your product, but finding the RIGHT market. You need customers who not only have the will, but the means to buy from you.
You can use the data you collect in several ways:
Of course, none of the data matters if you don’t have a proper strategy to use it:
Oracle Tree is all about helping businesses grow, and using customer data is one of the key ways we do this! By using our experience and correctly marketing your product, we can broaden your business’s scope and help you succeed. If you are interested in data-driven marketing and how we can help you, click here.
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What could you do if your business simply… worked?