Marketing Metrics Every Digital Marketer Should Monitor
Posted on: June 1, 2022
Imagine trying to market your business without understanding how effective your marketing efforts are. It would be like driving with your eyes closed! You need to be tracking the right marketing metrics in order to make informed decisions about your marketing strategy and budget. But with all of the different marketing channels and metrics out […]
Tips to a Fool-Proof Instagram Marketing Plan
Posted on: May 4, 2022
Since its creation, Instagram has seen tremendous growth. The social media platform is growing in popularity with increasing active monthly users. Today, there are more than 1.16 billion active users on Instagram. 90% of the users follow a particular businesses. The stats prove that Instagram is, luckily, a great tool to reach your customers. Instagram […]
What Is Native Advertising?
Posted on: March 16, 2022
We often come across native ads and interact with them daily on the internet. However, chances are, that most people fail to notice or even realise this form of digital advertising. In the last few years, native advertising has risen and grown in popularity, prompting the question; “why do you need to consider it for […]
Is Gamification Useful for Your Brand?
Posted on: March 2, 2022
Gamification is the act of turning something into a game. A game has points, interactions, rewards, and way to “win” the experience. Almost anything can be gamified to make it more fun and interactive for those involved. You can gamify your loyalty program, gamify a survey, or even gamify a loading screen. Google gamified its […]
Your Guide to Hashtags – How, What, When, Why, Who?
Posted on: February 16, 2022
Do you want to reach a wider audience? Engage with more potential customers? Or grow your brand’s exposure and reputation? If your answer to any of those questions is “Yes,” then you should probably be using hashtags in your digital marketing strategy! In this week’s blog, we’ll dive into what hashtags are, why you should […]
