Find out how you can untangle the mess called marketing and grow your business

Conversion in the Age of Multiple Devices

We’ve all heard the ancient proverb “Use the right tool for the right job”. In the present day, recent studies have revealed that this proverb is reflected in the manner in which consumers use various devices to search for and make online purchases. StatCounter, a web analytics company, compared the popularity of searches among desktops, mobile phones, and tablet searches. Desktops came in at 45.53%, mobile phones 50.71%, and tablets came in third at 3.76%. Looking at the issue in sheer numbers, it would appear that mobile devices win the popularity contest by a nose. But that doesn’t tell the whole story.

While other studies reveal slightly different results, the consensus is that mobile devices enjoy a slight lead over desktops in general. However, there’s little doubt that mobile devices are driving more and more traffic. These numbers play a big role in where advertisers place their precious ad dollars. And this is where things get a little murky from a marketing perspective.

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Strengthen Your Marketing Strategy with Testimonials

Every business runs on success. The work you perform, the quality you serve to clients and customers, and the growth you generate all measure your success. However, without marketing, you limit your reach. One of the great strategies in marketing is allowing your happy clients to speak for you. This is where testimonials come in.

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Customer Service Trends Of 2017 So Far

It’s not just the clothing industry or the car industry or the tech industry. Trends happen in pretty much every industry out there–although, some industries definitely have faster-moving trends than others.

As 2017 fast approaches the mid-year mark, several customer service trends have started to stand out. Here are a few of them:

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