Do you know that someone can purchase your product or service simply because they love your brand colour? Colours affect consumer behaviour. That’s why marketers and business owners should understand colour psychology and, most importantly, how to choose the perfect colour palette for their brands.

However, finding the best colour palette for business branding can seem daunting, given the many options available. But with some guidance, you can easily find one that sets your brand apart.

If you’re a small business owner overwhelmed with branding and marketing, we got you covered in this post. Here is a step-by-step guide to choosing your brand’s colour palette.

Why colour matters in small business branding

Colour is crucial in your branding strategy, whether for logo design, billboards, or product packaging. It is the first thing a potential customer will notice when they come across your brand. According to research, proper use of colour increases brand recognition by 80%.

Here is why colour matters for your brand;

Brand memory and recognition

Humans are significantly better at recalling scenes, images and pictures, if not just in black and white. That means our memories work better in colour.

Colour has a solid appeal to the senses. This is why it’s easier to recall a brand colour than a brand name, especially if you’ve only seen it once.

Emotional perceptions

Colours can evoke specific emotions and associations in people, influencing how they perceive your brand. For instance, red is often linked to energy and excitement, while green is associated with nature and health.

Consistent branding

Sticking to a specific colour theme is essential to developing a consistent brand. Many established and successful brands keep their colour and tone consistent.

A consistent brand prevents customers from recei