Posted On 13 Apr 2022
Venetia Hillary

As a business owner you already know your customers are the #1 asset you have. If your customers don’t come, and more importantly stay – you’re going to find it very difficult to grow and experience success.

Enter: Good Customer Service

Quality customer service is about understanding a few key concepts..

The first important step in deciding on how to fulfil the needs of your customers, is to figure out what those needs actually are. Often, businesses spend loads of time analysing and dissecting data, and this is important. But it CANNOT be your only process in developing a strategy for good customer relationships.

Servicing your customers means that you are reaching out consistently, with brazen honesty, and ASKING them how you can improve.

  • What do they like about your products and services?
  • Where do they see room for improvement?
  • How do they value your digital presence? Website? Social? Digital customer service offerings?

These points are merely scratching the surface, but should serve as a guide to get you thinking. Learn how to address the goal of understanding your customers’ opinions about your products and services.

Another key concept for you to embrace is BUILDING TRUST.

Understanding how your current customers view you is great, and improving in areas where it is needed is better yet – but you need to spend time creating lasting relationships with your customers.

After you launch a new initiative, or respond in any way to your findings, you’ll want to let your current customers know that they helped you make those changes. Maybe you offer them incentives to continue their input. Perhaps you send an email that shows changes you’ve made to your business that happened as a direct result of your customers. No matter the case, you’ll want to keep your loyal customer base in the loop and let them know that they are a key component in your success.

Keeping customers will be much easier when you have established a level of responsiveness and trust. Always reach out, and always respond.

The last concept we’ll discuss for now is your ability to recognize the differences that exist amongst your clients. Even if you are selling a simple products, it is guaranteed that no two customers will be the same.

You need to recognize that not everyone who services your business is the same, and you aren’t servicing everybody the same. Taking steps to ensure that everyone receives quality attention from your customer service strategy is important. Differences are what make the world turn, and being stale is no fun anyway. Approach your interactions with customers from a position where you can flex and respond to their individual personality types and purchasing habits.

Bring On The New!

Customer service is a beastly topic that requires good strategy and execution, but the long-term benefits of following some simple guidelines will be very visible.

Good brands all have loyal followers, and potential customers want to know that they are leaning into a purchasing decision with a good brand. Loyal followers EXPECT and DEMAND quality customer service, so it would make sense that if you take care of your existing customers, you’re going to see more potential customers convert and become your long-term brand ambassadors.

All of this thinking about the future can be overwhelming, but the important thing for you to do is take small steps today to service the needs of your existing customers. Nobody ever ran a mile without taking the first step, and no one ever ran a marathon without running a mile.

Be kind to yourselves, and you’ll find yourself being kinder to your customers! Contact us and we’ll help you with that first step.

Want More Like This?

How to Develop a Strong Brand Personality

Growing Your Online Presence for Small Business

Using Automation to Nurture B2B Customers

Newsletter Sign Up

Subscribe to the Oracle Tree Newsletter here and receive industry insights, small business news plus marketing tips and tricks to keep you ahead of the curve.


  • 2022 (53)
  • 2021 (53)
  • 2020 (42)
  • 2019 (20)
  • 2018 (43)
  • 2017 (32)
  • 2016 (9)

    What could you do if your business simply… worked?

    image right