There are lots of different options available, all promising different things, but which social media management platform is the best one for you?
Social media is a powerful tool for business marketing, but when you total up all the different platforms you plan to use, you’ll quickly encounter a problem. How on earth are you going to manage them all?
That’s where a social media management platform comes in. It’s (potentially) a one-stop-shop for composing, editing, scheduling and posting all of your social media communications, helping you to work quicker and more efficiently.
There are many different options out there. So before deciding on which one to buy, you’ll need to do your research. We’ve compiled a list of the most popular social media marketing platforms currently on the market to help you along your way!
HootSuite allows users to use the following:
It is not only for social media. You can also use it for the following:
HootSuite is one of the only social media automation program that offers a free plan. This allows small business owners to schedule content on a few sites without charging.
The professional plan starts at $29 a month. The more users and accounts you have, the more the price goes up. They also have an enterprise option for large companies and agencies and you can get a discount if you pay yearly instead of monthly.
HootSuite is easy to use. It allows you to post far in advance and you can even post across multiple accounts all at the same time!
Sendible allows users to use the following:
It also works with your blogging. You can use it to manage your blogs on the following platforms:
After a free thirty-day trial, Sendible starts at $24 a month for small businesses. It also offers more expensive plans for agencies or businesses with larger teams. The prices range from $99 to $299 a month with discounts available if you are able to pay for a year in advance.
Sendible works similar to HootSuite, though it also offers a new Reports Hub to make sure that your marketing is working as effectively as possible. It allows you to automate your posts, with a way to save time when scheduling posts in bulk.
Sprout allows users to use the following:
The pricing for Sprout is divided by groups. The standard plan is $99 a month, the professional is $149 while the advanced is $249 month. They also offer a free trial if you want to see whether it is the right fit for you and your business.
Sprout is a great way to manage all of your social profiles from a single platform. They are growing fast and adding new features and make social media automation easier every day.
Buffer allows users to use the following:
Buffer offers a free option but they also have a pro plan for $15 a month, a small business plan for $99 a month, a medium business plan for $199 a month, and a large business plan for $399 a month.
Buffer is popular because it is really easy to use.
Content Studio allows users to use the following:
Content Studio has many options depending on what you need. If you are a solo marketer, your plan can start at $49 dollars. The largest packages are for agencies and that costs $290 a month.
Content Studio is also very easy to use and it also syncs with automation posting tools. The Oracle Tree team love Content Studio and we use it for our own socials as well as the management of client accounts.
The best way to choose the right social media management platform for your business is to sign up for their free trials. By learning and trying out the different choices, you can find the one that works best for you and your business.
If you are just getting started (or are unsure about what to do), you may want to get some help. Don’t hesitate to contact us today if you want some help with your social media marketing!
What could you do if your business simply… worked?