Posted On 09 Dec 2020
Marama Carmichael

There are lots of different options available, all promising different things, but which social media management platform is the best one for you?

Social media is a powerful tool for business marketing, but when you total up all the different platforms you plan to use, you’ll quickly encounter a problem. How on earth are you going to manage them all?

That’s where a social media management platform comes in. It’s (potentially) a one-stop-shop for composing, editing, scheduling and posting all of your social media communications, helping you to work quicker and more efficiently.

There are many different options out there. So before deciding on which one to buy, you’ll need to do your research. We’ve compiled a list of the most popular social media marketing platforms currently on the market to help you along your way!

HootSuite

What social networks can it manage?

HootSuite allows users to use the following:

  • Twitter
  • Facebook Pages
  • LinkedIn
  • Instagram
  • And much more.

It is not only for social media. You can also use it for the following:

  • WordPress blogs
  • Vimeo
  • Tumblr
  • Evernote
  • Flickr
  • MailChimp

What is the price?

HootSuite is one of the only social media automation program that offers a free plan. This allows small business owners to schedule content on a few sites without charging.

The professional plan starts at $29 a month. The more users and accounts you have, the more the price goes up. They also have an enterprise option for large companies and agencies and you can get a discount if you pay yearly instead of monthly.

How easy is it to use?

HootSuite is easy to use. It allows you to post far in advance and you can even post across multiple accounts all at the same time!

Sendible

What social networks it can manage?

Sendible allows users to use the following:

  • Facebook
  • Facebook Ads
  • Twitter
  • Instagram
  • LinkedIn
  • Google My Business
  • YouTube
  • Pinterest
  • and much more.

It also works with your blogging. You can use it to manage your blogs on the following platforms:

  • WordPress
  • Medium
  • Blogspot
  • Blogger
  • Tumblr

What is the price?

After a free thirty-day trial, Sendible starts at $24 a month for small businesses. It also offers more expensive plans for agencies or businesses with larger teams. The prices range from $99 to $299 a month with discounts available if you are able to pay for a year in advance.

How easy is it to use?

Sendible works similar to HootSuite, though it also offers a new Reports Hub to make sure that your marketing is working as effectively as possible. It allows you to automate your posts, with a way to save time when scheduling posts in bulk.

Sprout

What social networks it can manage?

Sprout allows users to use the following:

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest

What is the price?

The pricing for Sprout is divided by groups. The standard plan is $99 a month, the professional is $149 while the advanced is $249 month. They also offer a free trial if you want to see whether it is the right fit for you and your business.

How easy is it to use?

Sprout is a great way to manage all of your social profiles from a single platform. They are growing fast and  adding new features and make social media automation easier every day.

Buffer

What social networks it can manage?

Buffer allows users to use the following:

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest

What is the price?

Buffer offers a free option but they also have a pro plan for $15 a month, a small business plan for $99 a month, a medium business plan for $199 a month, and a large business plan for $399 a month.

How easy is it to use?

Buffer is popular because it is really easy to use.

Content Studio

What social networks it can manage?

Content Studio allows users to use the following:

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest
  • Medium
  • WordPress
  • And much more

What is the price?

Content Studio has many options depending on what you need. If you are a solo marketer, your plan can start at $49 dollars. The largest packages are for agencies and that costs $290 a month.

How easy is it to use?

Content Studio is also very easy to use and it also syncs with automation posting tools. The Oracle Tree team love Content Studio and we use it for our own socials as well as the management of client accounts.

So, how can you choose?

The best way to choose the right social media management platform for your business is to sign up for their free trials. By learning and trying out the different choices, you can find the one that works best for you and your business.

If you are just getting started (or are unsure about what to do), you may want to get some help. Don’t hesitate to contact us today if you want some help with your social media marketing!

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