What if we told you that you could create the most captivating content that almost everyone would want to engage with? We bet this sounds compelling, and the truth is, it is possible for small business owners to create content that a lot of people love. You just have to create interactive content. When it comes down to it, customers love interactive content, like quizzes, fun polls, and live streams. If you haven’t incorporated interactive content into your digital marketing strategy, you’re missing out, so let’s talk more about what makes it great.
Interactive Content and Engaging Content: The Basics
You might be asking: “What is interactive content?” If you are, you’ve come to the right place. Put simply, it’s a form of interactive marketing that usually takes place online. Things like videos with in-video interactive elements, polls, live stream videos, or customer quizzes are all examples of interactive content. The thing about interactive content is you have to customise it to meet the needs of your consumer base, so the possibilities are endless – you have to get creative to have success!
Why Does Interactive Content Keep Customers Engaged?
When it comes down to it, there are several reasons why interactive content keeps customers more engaged than other content does. Some of these reasons include the fact that it makes customers feel an element of control over the content they’re seeing, and the fact that customers will remember the content because it is different from the content they see every day. Think about it this way: If you’re selling donuts, you might create some social media ads to post on platforms like TikTok, Instagram, or Facebook. While these might perform well as static ads, if you create a TikTok video that incorporates a link to a poll, they’re going to feel like they’re a part of your company, and they’re going to be more likely to purchase something because of it.
Tips for Creating Simple Interactive Content
Create a Game of Things: Try to find a way that you can “gamify” your content. Whether that means designing a mobile game or following a social media trend that is “game-like,” make an effort to get your customers competitive and engaged with a game.
Encourage Sharing: You can lean into this kind of content by making the interactive part of the content related to sharing the content. In other words, try to create an Instagram post about, say, the furniture you’re selling, and ask customers to tag three friends and comment their favourite home décor style. This creates an active, growing community.
Give an Incentive: Sometimes your customers need an incentive to engage with your content more, and that’s okay, give it to them! For example, you might go on a live stream once a week to raffle off a new product you’re selling. To do this, for example, you might ask for customers to fill out a quiz by Tuesday and tune into the live stream on Friday to see who wins the raffle that comprises all the customers who filled out the quiz.
Ready to Create Stellar Interactive Content? Choose Oracle Tree
We’ve gone over a lot of information about the ins-and-outs of interactive digital content. So, if you’re ready to start creating content that your customers will be super thrilled to see, you’ve got to start creating interactive content in addition to your regular schmegular content. Although you’re capable of creating great content, sometimes it’s easier and more efficient to hire someone to help you out.
At Oracle Tree, we want to help business owners create the best interactive content possible. For more information about digital marketing with the help of Oracle Tree, contact us.
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