There’s a saying in real estate so common that it’s become cliché. The value of your property is driven by three factors: “Location, location, location.”
This is also true online. When it comes to driving traffic and engagement from social media to your website, your “link in bio” is your prime real estate.
But are you using it to your best advantage?
If you’re using a third-party app to display your links, the answer is probably no. While third-party tools can seem like quick and easy fixes, especially when you’re just getting things up and running, that initial ease of use often comes at a cost.
Today, we’re here to show you how building a customised URL on your own website can give you maximum control over your branding, enhance SEO, and create a more seamless user experience.
Here’s why it’s the smarter choice and how to make it work for you.
What “Link in Bio” Means
These days, everyone from individual influencers to small businesses to massive corporations hope to leverage social media’s reach to launch their campaigns and build their brands.
By creating compelling, sharable content, they hope to raise awareness among their target audience.
Then, they hope this awareness leads consumers to click away from the social media app and directly to a website or sales page.
This is where your “Link in bio” comes in to play.
Including the phrase “Link in bio” points people toward an actionable next step they can take to learn more.
Why “Link in Bio” Is Essential for Social Media Marketing
“Link in bio” creates an essential bridge potential clients and customers need to navigate directly to your online home base.
Once you get them to click through to your website, you can guide them directly to whatever next steps you want them to take.
And while it may feel easy to rely on shiny, pre-built third party tools, these come with distinct limitations.
Limitations of third-party tools:
- Branding inconsistencies. Third-party apps have their own colour themes, designs, and images – some of which may clash with the brand you’re developing.
- Access to analytics. Often third-party apps offer access only to general analytics. Even then, there can remain questions about the precision of this data.
- Potential security risks. When it comes to questions of security and compliance, you’re at the whim of the app.
- Lack of control. The ground beneath your feet could shift at any time.
Building your own customised URL resolves all these issues.
Advantages of Building a Custom URL
Rather than relying on third-party apps, ensure website link optimisation by building a custom URL for your website, on your website.
By integrating a custom URL into a fully streamlined system, you can enjoy:
- Improved brand control. Ensure a consistent brand experience at every step along the way.
- Distinct SEO benefits. Build relevant keywords directly into the custom URL.
- Tailored user experiences. Help potential clients and customers feel seen, known, and welcomed from step one.
Once you have your custom URL sorted out, make sure to use it to maximum advantage.
- Whenever you post to social media, always include dynamic Calls to Action (CTAs) that will encourage people to click your Custom URL.
- If your “Link in bio” section contains more than one link, always organise your links by priority.
- Finally, be sure to track the performance of your links via analytics.
This system gives you all the tools you need to learn what’s working, drop what isn’t, and intentionally develop consistent patterns that pull new customers and potential clients deeply into your orbit, converting casual engagement into sales with every social media post.
We Can Help
Ready to take your social media strategy to the next level? Whether you’re looking to optimise your “link in bio,” boost your online presence, or create a seamless path for your audience to connect with your brand, we’re here to help. Our team specialises in crafting customised solutions that align with your unique goals and make the most of your digital real estate.
Let’s work together to create a strategy that turns clicks into conversions and builds lasting relationships with your audience. Reach out to us today – we can’t wait to help your business shine!
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