Google Analytics is a helpful tool for digging deeper into various data about your business and gaining valuable insights. Here is an overview of why small business owners should be using Google Analytics, the types of information this tool can provide, and how you can use these analytics to better understand and improve your business!
Guide to Google Analytics for Small Business Owners
Google Analytics can provide small business owners with a wide range of tools that can be used to better understand why certain areas are performing well or are in need of improvement. Some of the statistics this program can provide include information about site traffic, typical demographics of your buyers, social media engagement, and other information that can help you consider what types of changes you may be able to make to your business to make it more attractive to your target audience and improve sales.
Why Small Business Owners Should Use Google Analytics
Understanding how your business is performing is much more involved than simply knowing how many sales your business made or how much profit it brought in during any given month or quarter, and Google Analytics can be an effective tool for digging deeper into the reasons for successes or areas that can benefit from improvement. These insights can provide a wealth of information about your customers and their preferences, which can help you more accurately determine what they want from your business and what adjustments might make them more likely to make a purchase.
Google Analytics Tips for Small Business Owners
Interpreting the data Google Analytics provides can be complicated, but there are several steps you can take to better understand various aspects of this data and effectively apply it to your business. Here are three helpful tips for getting the most out of your Google analytics!
Review Social Media Performance and Trends Regularly
Understanding how your social media content is performing is a key step in adjusting your overall social media marketing strategy to better incorporate the types of content your followers tend to prefer. These analytics give you an overview of how your followers are engaging with posts on various social media platforms over time to let you know what types of social media content they typically prefer and how they are responding to your brand’s products and services.
Use Intelligence Events to Quickly Identify and Respond to Problems
Although keeping an eye on your brand’s analytics throughout each day would provide you with the most complete overview of how various aspects of your website and social media pages are performing, most brands do not have the resources to pay this much attention to every aspect of their digital content. Setting an Intelligence Event is a much more convenient way to make sure you are aware of important situations that need immediate attention, such as a problem with your shopping cart or checkout or a sudden increase or decrease in site traffic.
Compare Historical Data
Comparing how your Google analytics are performing from one month to the next can often be even more beneficial than determining how numbers stand right now. Your business should always be striving for improvement, including when it comes to your social media pages, and comparing current analytics to those from previous months or quarters can give you an idea of how well various aspects of your business that are related to them are performing.
At Oracle Tree, we are here to help you understand how to use Google Analytics and other SEO tools to better understand your business and make adjustments that can better benefit your customers and boost your profit. Contact us today to learn more about how to get the most out of Google Analytics or any of the other services we offer!
Want More Like This?
What is SEO and Why Should You Optimise Your Website?
Why It’s Important to Measure Key Performance Metrics
Win Results with Google Voice Search
