In order for your business to be as successful as possible, you need to market it on a regular basis. Because it is free to use, social media is a very common way for even the smallest business to reach millions of potential customers.
Due to its visual nature, Instagram is a popular site. It allows you to post pictures of your business, behind the scenes, and even things about yourself and your brand.
So, how can you get started? Here are some tips to help.
Before you even get started, you need to come up with a strategy
Decide what your goals are and how you plan on achieving them. How often do you plan on posting?
What types of pictures are you going to take? What other helpful information can you pass along to potential customers?
Look at your competitors and see what they are doing
Which posts are getting comments, likes, and shares? Which ones seem to fall flat? Without copying the competition, use this information wisely.
Don’t forget about influencer marketing
This is key to Instagram success. Find people who have a large following to help you get your message across. However, you can’t use just anyone. They need to be connected to your audience in some way.
As well as hashtags
Just like Twitter, hashtags can be a great way to increase your searchability. Even better, you can use them as a way to create a community with your customers.
If you have a hashtag for your business or any special events or sales that you may have, your customers can post their pictures using your hashtag. This can be fun for everyone involved, plus help to get your name in front of many other people!
Don’t post pictures of your products only
Give potential customers a behind-the-scenes look at your business. Share pictures of your day to day life, as well as people that you work with and meet on a regular basis.
Don’t forget about short videos
Though many people think about beautiful pictures when they think about Instagram, videos are also popular. Give virtual tours of your business. Show them how you make your products. Show them how it works. Have tips and tricks about it? Show them instead of telling them!
Measure your results so that you aren’t wasting your time
If you see which posts are getting attention and which ones aren’t, you will be able to post only things that should catch the attention of as many people as possible. If you are just winging it, you won’t see the results that you deserve.
Instagram can be the perfect place for any business. Not only can you reach millions of people, you can showcase your work. However, as you are taking pictures, don’t forget about videos. People love to watch videos and even one video can really make a difference.
Before you get started, you need to come up with a marketing plan. Then, you have to start posting and watch your results. Really study what is working and what is not so that you are not wasting your valuable time.
If you want even more reach, make sure that you have your own hashtag. Tell customers so that they can tag you in their pictures. You should also make a hashtag for any special events and sales that you have. It can be fun to see what pictures people post with your own personal hashtag – plus it is really popular and can help your business grow.
Contact us for all of your marketing needs.