With 2024 coming to a close, we’re taking a moment to reflect on another year. It’s been a year of shake-ups and external pressures. Through it all, we focused on what we do best: working WITH our clients, offering tailored digital marketing strategies that help businesses grow. It has also reaffirmed our belief that success comes when you are doing what you love. Success is achieved through passion, creativity, and commitment. Here’s how 2024 played out for us and what we have on the horizon for 2025.
2024 in Action
This year we focused on refining our skills and honing our resources to better serve our clients. We released four new eBooks plus a Website Health Checklist which are all available as free downloads on our website! They have been incredibly popular with business owners. The resources are simple, practical, and can make a real difference.
A highlight from 2024 was the launch of our free lunchtime workshops series aimed at providing business owners with marketing and business strategy skills that they could learn in their lunch hour and then implement straight away.
Marama continued to facilitate and present at a range of international and national business mastermind conferences, sharing her knowledge and bringing fresh ideas back to the team at Oracle Tree. These experiences aren’t just about self-development; they benefit our clients too, as we’re able to offer more informed and up-to-date strategies.
One of the most exciting developments for us this year was the launch of Twiggy, our trusty AI service assistant. Built using custom AI technology, Twiggy has transformed our website with her 24/7 instant, personalised service. We’ve always focused on offering practical solutions. Twiggy represents another way we’re making things easier for the businesses we support.
In fact, we fell so in love with Twiggy that our Custom AI Website Agents are now available to any business who needs to increase their speed-to-lead capabilities. So much more than just a chatbot. They are intuitive assistants built to reflect your business. This ensures your visitors feel understood and supported at every step of their journey.
We met Enviro Waste Management, where we revamped their brand identity and website to reflect their commitment to quality service and sustainability, as well as crafting a new social media strategy to strengthen their online presence. We worked with Adventure Works, redesigning their website and launching a platform for their “Into Adulthood Online” program, helping expand their reach and connect with educators and parents alike in a more effective way. And we refreshed the websites for Bushfire Control and Smoke Control, improving user experience and optimising their sites for better engagement and visibility.
Our Team, Our Heart
This year, we were thrilled to welcome Nikki back home to Australia – and a much more respectable time zone after living and working in Italy for the previous 12 months!
Oracle Tree has always thrived being a virtual agency, with our team members spread across the world. But we’re sure Nikki’s not missing her 4:30am alarms!
Our established four-day work week has remained a cornerstone of how we operate – allowing us to maintain productivity while giving the team the work-life balance they need.
We also continued to offer all our team members the chance to upskill in the areas of their choosing. This could be refining their video editing skills, diving into new technologies, or exploring creative passions. We also took part in a range of virtual escape room challenges as a team, and shared many funny videos, giggles and cups of tea together – proving that connection can still come when you’re 100% online.
Smart Growth, Not Just Numbers
While we aren’t about chasing numbers for the sake of it, we did launch five new websites and refreshed three more this year – our biggest year to date!
Our focus for 2024 was to return to the basics, and delivering high-quality, thoughtful websites without overcomplicating things is one way we did that.
It was the same over on social media. We always say that a successful social media strategy is not just about growing follower numbers. It’s about building meaningful connections and driving engagement, supporting your business goals.
In yet another year of less-than-smooth-business-sailing for many of our clients, we made it a point to focus the Oracle Tree social media presence on positivity. We aimed to provide motivation and encouragement throughout the year.
Our efforts paid off, and we were rewarded for it!
- We acquired more than 400 new followers
- We saw an over 200% jump in our engagement up to 10.5%
- Our content was seen by over 55,000 people this year
How We Continuously Improve
2024 brought its share of external challenges – rising living costs, fluctuating interest rates, and elections, to name a few. In response, we focused on adaptability, not just by embracing the latest tools but by ensuring they deliver meaningful results for our clients.
We introduced modular services like ad hoc campaign management and project-based collaborations, offering flexibility to meet diverse needs.
We introduced modular services like ad hoc campaign management and project-based collaborations, offering flexibility to meet diverse needs. To provide clearer value, we enhanced our focus on metrics-driven marketing, giving clients greater visibility and proof of ROI. By bringing more operations in-house, we reduced costs while maintaining quality. Additionally, we invested in strategic consultations and educational resources. Equipping business owners with the reassurance and guidance needed to navigate an unpredictable landscape.
Tools of the Trade
Early this year, we completed our migration from Active Campaign across to HighLevel as our internal CRM (a huge undertaking for anyone who hasn’t attempted it before!) and increased the level of automation capacity we can pass down to our clients through our dedicated Automation department.
We’re also using ChatGPT custom avatars more extensively, which have allowed us to dive deeper into client data and provide more personalised insights. These technologies have given us a new level of flexibility and precision. They make our work more efficient without losing the personal touch our clients know and love.
Stepping into 2025
As we head into 2025, we’re excited about what the future holds. Our focus remains on doing what we do best – helping our clients grow their businesses with thoughtful, effective digital strategies. We’ll continue to explore new ways to enhance the client journey, expand our offerings, and find innovative solutions to the challenges our clients face.
Next year, we’re building on our commitment to innovation by integrating more AI-powered solutions. These tools aren’t just about efficiency. They’re about creating smarter, more intuitive ways to connect with our web visitors. They also help optimise workflows and deliver meaningful results. AI is a key part of how we approach the challenges of modern business. We’re excited to explore its potential further. While we embrace these innovations, our core purpose remains the same – helping businesses thrive. Just as we’ve evolved from a website design agency into a full-service team specialising in branding, marketing, and web design. Our move into AI-driven solutions is the next step in that journey. We’re not changing who we are; we’re expanding what we can do for our clients.
We are also excited to soon launch a Social Discovery package, building on the success of our strategic consulting services, now with a focus on social media. This package focuses specifically on social media, combining tailored strategy with done for you Social Foundations. It’s all part of our more modular offerings.
Thank You for an Incredible Year
To our clients, thank you for making 2024 such a rewarding year. Your trust and collaboration are what drive us forward, and we can’t wait to see what we can achieve in 2025. To our team, your dedication and creativity continue to inspire us. We’re so proud of the work we’ve done this year.
Here’s to another year of growth, learning, and making great things happen. If you’re ready to make 2025 your year, reach out – we’d love to be a part of your journey.
