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Understanding The Psychology Behind Video’s Effectiveness

Viral videos have become an everyday sensation. It’s nearly impossible to go through your day without seeing a new adorable cat video on Facebook, or encountering the latest, hilarious commercial sent straight to your inbox by a friend.

These videos have been seen millions of times, and if you bring them up in casual conversation, you have a better than even chance that whoever you’re talking to will have seen them also. The same holds true for Audio and Images too (I’m a Laurel not a Yanny by the way and to be honest I probably spent too long trying to hear Yanny)