Make no mistake, video is rapidly becoming one of the most vital marketing tools for Australian small businesses looking to boost their brand, attract new customers, and build customer loyalty. And many are turning to TikTok and Instagram Reels. Why? A recent study shows that: TikTok has over 7.38 million users over the age of 18 in […]

Leveraging social media marketing is an effective way for small businesses to create brand awareness, influence sales funnels, provide customer service, inform of new product developments, and more. Social media platforms such as Facebook, Instagram, and TikTok are well known for their business advertising capabilities. What about the slightly less popular Snapchat? Should you consider […]

YouTube has become essential to small businesses’ modern digital marketing strategy. YouTube is a powerful and cost-effective platform for smaller firms to reach out and interact with their target audience. Here is a comprehensive guide on why smaller firms should consider incorporating YouTube into their marketing strategy. Read along to learn more! What Is YouTube […]

Reels are the latest trend in social media marketing and for good reason. They’re an engaging, dynamic way to share your brand with the world. But many business owners are hesitant to start using them because they don’t know how to get started. If you’re hesitating to jump on the Reel train, then Oracle Tree […]

Instagrammers spend an average of 53 minutes daily scrolling through the platform. A huge chunk of these 53 minutes is spent swiping across and enjoying the different offerings Instagram has – technically referred to as video formats. Below is everything you need to know about Instagram and its popular video formats. What is Instagram? Instagram […]

Twitch is one of the biggest streaming platforms, commanding a combined total of 6.13 billion watch hours in the first quarter of 2022 alone. The platform has been growing at an incredible rate over the past few years and now boasts more than 30 million daily active users, with new viewers joining every second. Looking at […]

Social media continues to define how we consume information. Short-form videos offer a way many people, especially the younger generation, consume information today. They are drawn to short-form videos more than long-form videos, and this trend is showing no sign of slowing down any time soon. It is slowly becoming a permanent fixture in how […]

So, you finally got your business onto social media, did you? You’ve got a Twitter account, a Facebook page, a LinkedIn profile, and you’re ready to go. Maybe you’ve been at it for a little while, though, and you’re noticing something… the numbers just aren’t adding up the way you’d hoped they would. If you’re […]

In today’s marketing world attracting the attention of new customers can be challenging. This is especially true if your traditional marketing channels are television and radio or print marketing. While these channels aren’t going away, with more people turning to streaming for their entertainment, your marketing needs to be even more strategic than before.

Viral videos have become an everyday sensation. It’s nearly impossible to go through your day without seeing a new adorable cat video on Facebook, or encountering the latest, hilarious commercial sent straight to your inbox by a friend. These videos have been seen millions of times, and if you bring them up in casual conversation, […]