5 Tips For Increasing Your Social Media Impact

Dominique Macartney

So, you finally got your business onto social media, did you? You’ve got a Twitter account, a Facebook page, a LinkedIn profile, and you’re ready to go.

Maybe you’ve been at it for a little while, though, and you’re noticing something… the numbers just aren’t adding up the way you’d hoped they would.

If you’re planning on popping the hood, and see if you can locate what’s sapping all your social media energy, here are some things you need to keep in mind for improving your effectiveness. (more…)

8 Ways to Present Yourself to New Prospects

Dominique Macartney

In today’s marketing world attracting the attention of new customers can be challenging.

This is especially true if your traditional marketing channels are television and radio or print marketing. While these channels aren’t going away, with more people turning to streaming for their entertainment, your marketing needs to be even more strategic than before.


Understanding The Psychology Behind Video’s Effectiveness

Marama Carmichael

Viral videos have become an everyday sensation. It’s nearly impossible to go through your day without seeing a new adorable cat video on Facebook, or encountering the latest, hilarious commercial sent straight to your inbox by a friend.

These videos have been seen millions of times, and if you bring them up in casual conversation, you have a better than even chance that whoever you’re talking to will have seen them also. The same holds true for Audio and Images too (I’m a Laurel not a Yanny by the way and to be honest I probably spent too long trying to hear Yanny)