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Instagram Reels: The Marketing Tool that Boosts Your Brand
Jennaya Dyet
Posted on: January 11, 2023
Reels are the latest trend in social media marketing and for good reason. They’re an engaging, dynamic way to share your brand with the world. But many business owners are hesitant to start using them because they don’t know how to get started. If you’re hesitating to jump on the Reel train, then Oracle Tree […]
Which Instagram Video Format is Best for Your Brand?
Jennaya Dyet
Posted on: August 31, 2022
Instagrammers spend an average of 53 minutes daily scrolling through the platform. A huge chunk of these 53 minutes is spent swiping across and enjoying the different offerings Instagram has – technically referred to as video formats. Below is everything you need to know about Instagram and its popular video formats. What is Instagram? Instagram […]
Foolproof Twitch Marketing Strategies to Help Grow Your Brand
Jennaya Dyet
Posted on: July 27, 2022
Twitch is one of the biggest streaming platforms, commanding a combined total of 6.13 billion watch hours in the first quarter of 2022 alone. The platform has been growing at an incredible rate over the past few years and now boasts more than 30 million daily active users, with new viewers joining every second. Looking at […]
All You Need to Know About Short-Form Videos
Venetia Hillary
Posted on: December 2, 2021
Social media continues to define how we consume information. Short-form videos offer a way many people, especially the younger generation, consume information today. They are drawn to short-form videos more than long-form videos, and this trend is showing no sign of slowing down any time soon. It is slowly becoming a permanent fixture in how […]
5 Tips For Increasing Your Social Media Impact
Marama Carmichael
Posted on: February 7, 2020
So, you finally got your business onto social media, did you? You’ve got a Twitter account, a Facebook page, a LinkedIn profile, and you’re ready to go. Maybe you’ve been at it for a little while, though, and you’re noticing something… the numbers just aren’t adding up the way you’d hoped they would. If you’re […]
8 Ways to Present Yourself to New Prospects
Marama Carmichael
Posted on: December 13, 2019
In today’s marketing world attracting the attention of new customers can be challenging. This is especially true if your traditional marketing channels are television and radio or print marketing. While these channels aren’t going away, with more people turning to streaming for their entertainment, your marketing needs to be even more strategic than before.
Understanding The Psychology Behind Video’s Effectiveness
Marama Carmichael
Posted on: May 15, 2018
Viral videos have become an everyday sensation. It’s nearly impossible to go through your day without seeing a new adorable cat video on Facebook, or encountering the latest, hilarious commercial sent straight to your inbox by a friend. These videos have been seen millions of times, and if you bring them up in casual conversation, […]

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