Video marketing is inherently eye-catching. Whether you are promoting through social media, enhancing your blog articles, or building a series on YouTube, video has become a powerful and popular marketing strategy. With the emergence of scrollable “shorts”, it’s only continued to gain momentum. Consequently, what started as a media form only for television commercials has become all-inclusive with every possible length, format, and content variety.

Today, we’re shining the spotlight on the rise of video marketing and how to master this media to boost your brand.

The Growing Popularity of Video

Video marketing is an important element of any digital marketing strategy and continues to grow as new trends emerge.  Video grabs a viewer’s attention and shows them something useful. It imparts value, entertainment, and brand recognition without requiring direct engagement. Auto-playing videos and shorts have become especially popular, but a brand can also build their reputation with longer videos that speak directly to their audience’s desire for education or entertainment.

Video Marketing Types

Video Shorts

First Vine and then TikTok drastically increased the popularity of very short(5-15 seconds), catchy videos. What we once would have called clips are now “shorts”, and we don’t mean pants that stop above the knee.

Videos longer than 30 seconds but shorter than 2 minutes are medium-short. These are typical commercial length and are preferable if you have a message to convey through text or speech. This may be an interesting tour through a facility, an entertaining use-case example for a product, a more detailed infographic presentation, or a few helpful tips that will speak to your audience.

Long-Form Video Marketing

Videos longer than 2 minutes are now considered long-form and typically address a specific subject of interest. These might include how-to guides, detailed product reviews, or industry interviews just to name a few options. Long-form videos are typically hosted on your website or through your YouTube channel.

If your brand tends toward longer videos, however, it is beneficial to become a trusted YouTube broadcaster with a branded series of reliable and interesting content on topics your audience cares about.

Video Marketing Clipping and Repurposing

Long-form and medium-short videos can also be clipped and rearranged into new presentation styles. Longer-form videos can be clip-summarised into medium-short videos, which can be repurposed into several entertaining shorts.

Every platform has different lengths and formats of video that perform best in the technical and social environment. Moreover, skilful video repurposing can allow you to transform one high-quality video into an entire campaign of effective video marketing elements.

Video Marketing Tips to Grow Your Brand

So, how can you grow your brand with new video marketing strategies? Here are a few helpful tips to get started:

Content Ideas

• Funny shorts using your products
• How-to videos for assembly and practical uses
• Animated infographics. Ex: How industry-relevant systems work
• Time-lapse project completion
• Branded episodes

Filming Techniques

• Vertical (portrait) phone screen
• Interview style
• Square content
• Digital generated graphics
• Close-up instructions (ex: Cooking shows)

Distribution Channels

• Social Media
  • Twitter (X)
  • Instagram
  • Facebook
  • Pinterest
• YouTube Channel
• Blog Embedded
• OTT Streaming Commercials
• Live Billboards

Embark on Video Marketing with Oracle Tree

If your brand is ready to reveal a world of marketing potential through video marketing, then it’s time to make your brand known. Oracle Tree can help you build your video marketing campaign. Contact us to learn more.

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