Find out how you can untangle the mess called marketing and grow your business

Content Marketing: Benefits of Hiring a Blogger

If you have a business, you need to have a blog. Not only will it help to drive more traffic to your website (leading to more sales), but your customers will get to know you better and therefore will learn to trust you, compelling them want to do business with you.

However, as is the case with most business owners, you may not feel like you have the time to devote to a blog. For this reason, you may want to hire a blogger or writer to do it for you.

Here are some benefits of hiring a blogger for your blog.

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How to Rank in Google’s Featured Snippets

First off, what is a featured snippet? A featured snippet is what Google decides is the best complete answer to a question.  It’s that little bit of information from a relevant website that appears first after a Google search below the ads and often above other related questions. It is also called an “answer box” because it usually answers a precise question that you searched for right away. Clicking on a featured snippet will take you to the main website so that you get more information.

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Case Study: Creating a functional & delicious bakery website

Baker’s Brew is a well established Bakery and Cafe with stores in Ballarat and Ararat. They serve all day breakfast, lunch and awesome fresh brewed coffee, as well as a large range of beautifully baked fresh bread, pies, sausage rolls, cakes, delicious award winning slices and sweet treats!

The bakery also provides a number of independent grocery stores and cafes with their fresh breads and pastries on a daily basis.

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Content Marketing: 5 Questions You Need To Answer

Content marketing is a pretty basic strategy. Put simply, you create some kind of content (a video series, comic, blog, music, etc.), and you put it out there free of charge. The hope is that, as you gain an audience, that audience will begin to see you as an expert. You’re buying their goodwill, and when it comes time for them to make a purchase they’ll be more likely to go to you than to a company they have no previous relationship with. (more…)

Wave of the Future and the Now: Marketing Automation

Marketing automation is indeed the wave of the future in business marketing. It simplifies the basic and redundant tasks that otherwise take up a lot of time during the day by making them automatically done on a schedule. This eliminates, for example, having to manually go in and click what emails and posts need sent out. It’s already done, and the day is freed up in the process! (more…)

5 Tips To Create A Great About Page

Websites have arguably become a calling card for a business. It’s where customers go to learn more about your business, your products, and your brand. Having great content is always important, but is so focusing on ensuring that customers leave your page understanding more about your business, what makes you unique and why they should choose you.

The best method for accomplishing this? Writing a killer ‘About’ page. This is the most important page for your website in terms of content because it tells customers who you are as a brand. Some businesses tend to overlook it and focus on other elements of the site, but the about page definitely needs attention for it really be successful.

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How is SSL Website Certification Useful to your Business?

Having your website recognised as a genuine, secure web entity gives you level of authority and legitimacy. To create a website that is trusted and secure you can add an SSL certificate to your company web identity. With the recent changes in Google’s Security, this has now become a vital element in ensuring your website ranks well.

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6 Practical Ways to Promote Your Content

Content marketing consists of two elements: creating content and marketing that content. Businesses often miss the marketing piece. Yet, content promotion is a big component to a successful digital marketing strategy.

Investing the time to promote your content will yield amazing returns such as better brand awareness, increased visibility, and more traffic to your website. You put the resources into creating your content, now it’s time for it to work for you.

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Seven Tips for Writing Great Website Content

What are the elements of a great business website?  At the top of the list: an eye-catching design, smooth navigation and great content.  This last element, great content, is what often causes business owners the most headaches.  What does it mean to have great content? Here are seven tips to help you create website content that will engage your visitors and keep them coming back.

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Are Your Users Browsers or Searchers?

There are endless ways to break down your target audience. Aside from the good old demographics like age, race, and gender, online marketing introduces new ways to segment your market.

One of them is based on how users navigate your site. Some will do so passively and sift through the topics and links you provide from them. Others will be more active and go straight for the search bar. In the context of web design, we call those users browsers and searchers, respectively.

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