How to Get a Good ROI on Your Marketing Campaign
Posted on: August 21, 2020
When you’re putting good money into a marketing campaign, you expect a good ROI or return on investment. This is just good business sense for everything that you do. When you hire a new person, you expect them to put in enough work to justify how much you pay them. When you spend a lot […]
Digital versus Traditional Marketing
Posted on: July 31, 2020
Long ago brands relied on tried and true methods of marketing. Everyone was restricted by the limitations of print (billboards, print ads), sight (commercials, movie theatre screens), and sound (radio). Traditional marketing tactics were extremely expensive and measuring the success of a campaign could be tricky. The age of digital marketing has been upon us […]
Apply Hub and Spoke Marketing to Grow Your Business
Posted on: July 10, 2020
People buy from businesses they know, trust, respect and believe they can work with. They choose products and services to help their own business in some way. It might be to do with lowering costs, improving efficiencies, growing market share, maximising profit, etc. The results those businesses get must be greater than the cost and […]
How to Appeal to a Broader Audience with Exceptional Branding
Posted on: March 27, 2020
Your “brandmark” is the face of your company and the centre of your brand design. It represents your founder, product, services, and team all at once. It dominates your website, is used as the icon for your mobile app, and is stamped on anything you provide. When customers enjoy and become committed to your brand, […]
Developing Your Inbound Marketing Plan
Posted on: November 7, 2018
Having an inbound marketing plan for your business is a sure way to build a strong customer base and keep the stream of new prospects flowing. Let’s break down the inbound marketing strategy into three main components: Creating buyer personas, developing your content plan, and publishing your content.
