Looking for the Perfect Brand Archetype for Your Business?
Posted on: March 29, 2023
Have you ever connected with a specific brand in a deep and authentic way? Well, most successful brands know the secret to standing out from the crowd is to develop an emotional connection with their customers. For that to happen, brands implement specific archetypes as part of their brand personality in their overall outlook. In […]
Promotional Giveaways are STILL an Effective Marketing Strategy!
Posted on: March 22, 2023
A promotional giveaway is as old as the art of marketing. As far back as shops have sought customers, the occasional free gift has earned more than a little new interest and return patronage. Treat shops distribute tasters outside the store to lure customers inside and hotels give away free weekend getaways to inspire new […]
Check These Green and Red Flags Before Choosing A Marketing Agency
Posted on: March 8, 2023
Australia’s digital marketing industry is ever-growing, recording a market size of $16.2bn or a growth rate of 13.5% in 2023. This high growth means many players continue to enter the market – as many as 9,336 agencies as of 2023. But the big question is, do all these agencies have what it takes to deliver […]
Why user-generated content can be a game changer!
Posted on: March 1, 2023
Marketers must adopt a more data-driven and customer-centric marketing approach to stay competitive in a fast-paced marketplace. This involves encouraging customers to communicate what they want in a product or service. User-generated content has become an increasingly popular tool brands use to engage with their potential customers. Let’s explore more user-generated content to know how […]
The Ultimate Guide to Leveraging Twitter for Your Small Business
Posted on: February 22, 2023
If you’re a small business owner in Australia, Twitter can be an invaluable resource when it comes to getting the word out about your products and services. With more than 330 million monthly active users globally and 5.8 million in Australia, tapping into this popular social platform can help put your company on the map – […]
