Become Your Best: Sales and Marketing for Small Business
Posted on: September 22, 2021
Sales and marketing have always walked hand in hand, but now in the wake of the digital revolution, they are taking turns carrying each other, while running towards the destination. Digital marketing has truly changed the landscape of business and if your teams aren’t symbiotic and interpreting data together as part of a well-thought-out digital […]
Creating an Effective Company Culture
Posted on: September 15, 2021
Company culture is a crucial part of having a successful business. Everyone’s familiar with Google’s famous fun culture, but that may not reflect your company. You need to find a match that suits your needs and your industry. Having an effective company culture is even more important for small businesses! The only way to differentiate […]
Why Diversity and Inclusion is so Important in your Small Business!
Posted on: September 1, 2021
The process of building and maintaining a small business is as stressful as it is rewarding. Small business owners have to juggle many duties, and one that they may not consider is the importance of diversity and inclusion. For some, this may seem unnecessary, like something to focus on if every other duty in the […]
Why You Need to Include “Community Engagement” in Your Social Media Strategy
Posted on: August 11, 2021
What to post and when. That’s a social media marketing strategy, right? Wrong. These are just tactics to boost engagement. Although they can be very effective if executed well! They are, however, usually the first and the last thing a time-poor small business owner will think about when planning their social media strategy, because…. what […]
Growing Your Managerial Style Alongside Your Business
Posted on: July 28, 2021
As a small business owner, you probably feel that you and your team are a pretty tight, close-knit group. You’re all aware of each other’s strengths and weaknesses, and you know how to work together efficiently. You probably even know everyone’s coffee order! But if you dream of scaling up, how do you plan to […]
