Why You Need to Include “Community Engagement” in Your Social Media Strategy
Posted on: August 11, 2021
What to post and when. That’s a social media marketing strategy, right? Wrong. These are just tactics to boost engagement. Although they can be very effective if executed well! They are, however, usually the first and the last thing a time-poor small business owner will think about when planning their social media strategy, because…. what […]
Growing Your Managerial Style Alongside Your Business
Posted on: July 28, 2021
As a small business owner, you probably feel that you and your team are a pretty tight, close-knit group. You’re all aware of each other’s strengths and weaknesses, and you know how to work together efficiently. You probably even know everyone’s coffee order! But if you dream of scaling up, how do you plan to […]
How To Boost Your Website With an SEO-Friendly FAQ Page
Posted on: July 21, 2021
A Frequently Asked Questions (FAQ) Page helps you answer your customer’s questions exactly where they ask them – online! It’s estimated that between 50-70% of your customer’s are making their buying decisions before they even speak to you. They’re finding the information they need on the internet – so you need to make every effort […]
Brand Archetypes — How and Why They Work
Posted on: June 23, 2021
Unless you want to spend your days competing on price alone, you need to connect with your audience on a deeper level. To do this, your brand needs a real human personality with a real, human voice. You need to curate a brand archetype that can engage with your customers on a deeper, emotional level. […]
How To Scale Your Small Business Without Becoming A Full-Time People Manager
Posted on: June 16, 2021
Most small business owners dream about growing their company to a point where it will ultimately run itself. An autonomous organisation that makes good on returns without you having to micromanage every single detail? Sounds perfect. But these type of organisations don’t just build themselves. So how can you scale your small business without becoming […]
