Is Gamification Useful for Your Brand?
Posted on: March 2, 2022
Gamification is the act of turning something into a game. A game has points, interactions, rewards, and way to “win” the experience. Almost anything can be gamified to make it more fun and interactive for those involved. You can gamify your loyalty program, gamify a survey, or even gamify a loading screen. Google gamified its […]
Why You Should Be Blogging as a Business!
Posted on: February 23, 2022
Regardless of the type or size of your business, blogging is essential to promote and grow your business. In fact, blogging is one of the most effective digital marketing strategies; as the cliché puts it, ‘content is king’. A website alone isn’t enough to connect with your audience, establish your authority, and stand out from […]
Your Guide to Hashtags – How, What, When, Why, Who?
Posted on: February 16, 2022
Do you want to reach a wider audience? Engage with more potential customers? Or grow your brand’s exposure and reputation? If your answer to any of those questions is “Yes,” then you should probably be using hashtags in your digital marketing strategy! In this week’s blog, we’ll dive into what hashtags are, why you should […]
A Brief History of Social Media
Posted on: February 9, 2022
In the grand scheme of human history, social media is a relatively new invention. We can trace its roots back to 90s-era blogs, followed by actual social media apps in the early thousands. Although it is only 20 years old, it’s estimated that there were 3.78 BILLION users worldwide in 2021. Oracle Tree loves all […]
The Difference Between Good and Great Content Marketing
Posted on: February 2, 2022
Are you an entrepreneur? If so, then you might already know that it’s content marketing that can make the difference in driving more people to your business. But it isn’t enough to just create good content. It’s great content that makes digital marketing strategies deliver results. Why Content Marketing Is Important There are several reasons […]