Auto-Playing Video: Should It Be Part Of Your Web Design Strategy in Australia?
Posted on: January 13, 2017
The case against auto-play video: The case against having videos auto-play on your sites is pretty simple: it’s inconsiderate. First, there’s the jarring experience of suddenly having audio and moving images appear unexpectedly. You also have the possible embarrassment if you are in public with the volume up too loud, on a “quiet carriage” OR at work […]
The Buyers Journey: The Importance of Custom Web Design
Posted on: December 22, 2016
Thanks to extensive research by inbound marketing firms, we now understand the journey a buyer takes before they make a purchase. It starts with an awareness of a problem or pain point, followed by the consideration of various solutions before finally reaching the decision stage. But what does this have to do with custom web […]
Why You Shouldn’t Send People to Your Website
Posted on: November 30, 2016
It’s common for businesses to send traffic directly to their website. This seems logical enough on the surface. After all, you want to introduce potential customers to your business and let them know all about you. The problem with this approach is that the information on your website is probably too general and spread out […]
Branding For Your Business
Posted on: November 10, 2016
Branding is more than a quick name and logo that you put on a business card before you open up shop. It’s even more than an excellent, well thought out name, logo and coordinating theme for your business. Branding is a day-by-day approach to the way the world instantly recognises everything your company does and immediately knows […]
Content Marketing – The Benefits of Using a Copywriter to Produce Content
Posted on: October 10, 2016
If you run an online business, you probably know how beneficial a well-oiled content marketing machine could potentially be for your business. However, one mistake that many businesses make is hiring a content typist over a copywriter. The difference is a subtle one, but the differences in results could be huge. Copywriters are trained in […]
