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Why Corporate Social Responsibility Is Important For Your Brand
Marama Carmichael
Posted on: June 29, 2021
You started your company because you are good at what you do – maybe even the best! You saw a financial opportunity to capitalise on that. As you progress down the Small Business growth pathway, chasing the dollar can’t remain your only objective.  Businesses, both big and small, can have huge impacts on the environment, […]
Brand Archetypes — How and Why They Work
Marama Carmichael
Posted on: June 23, 2021
Unless you want to spend your days competing on price alone, you need to connect with your audience on a deeper level. To do this, your brand needs a real human personality with a real, human voice. You need to curate a brand archetype that can engage with your customers on a deeper, emotional level. […]
4 Social Media Hacks You Should Absolutely Avoid!
Venetia Hillary
Posted on: February 23, 2021
Building your social media presence should be an important marketing goal for your business. But with all this competition for engagement, it’s easy to become frustrated if things progress slowly. A quick google search of “how can I boost my social media following?” will return millions of results. But we think you should avoid most of […]
Inbound & Outbound Marketing – What’s the Difference?
Marama Carmichael
Posted on: January 19, 2021
You have probably heard the terms inbound and outbound marketing before, but do you actually know what they mean? There is a LOT of marketing jargon out there, which can be daunting when you’re dipping you feet into the marketing pool for the first time. Never fear! We’ve gone ahead and broken it down for you.
Which Social Media Management Platform Is The Best?
Marama Carmichael
Posted on: December 9, 2020
There are lots of different options available, all promising different things, but which social media management platform is the best one for you?
Case Study: Creating a functional & delicious bakery website
Marama Carmichael
Posted on: March 18, 2019
Baker’s Brew is a well established Bakery and Cafe with stores in Ballarat and Ararat. They serve all day breakfast, lunch and awesome fresh brewed coffee, as well as a large range of beautifully baked fresh bread, pies, sausage rolls, cakes, delicious award winning slices and sweet treats! The bakery also provides a number of […]

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