You have probably heard the terms inbound and outbound marketing before, but do you actually know what they mean? There is a LOT of marketing jargon out there, which can be daunting when you’re dipping you feet into the marketing pool for the first time. Never fear! We’ve gone ahead and broken it down for you.

Outbound Marketing

Otherwise known as “push marketing” or “traditional marketing” outbound marketing refers to those marketing messages that are sent out on mass, to a large audiences, usually via TV ads, radio ads, billboards, direct mail drops or online banner ads.

The downside? It is very much a one-way conversation, with a very general audience who may or may not have an active interest in message. As well as being very general, it can also be really expensive!  You need a healthy marketing budget to purchase TV and radio spots. Outbound marketing is also disruptive in nature, as in… it interrupts people in the middle of something they enjoy (like watching TV) and generally… people don’t love this. In fact, studies have shown that it can actually have quite a negative effect on your brand!

Here are some more outbound marketing facts to also keep in mind.

• 86% of people skip TV ads
• 44% of direct mail, also known as junk mail, is never opened
• The average banner ad engagement rate is just one-tenth of one percent

These statistics would make any marketer and