Your small business does great work – no matter what industry you’re situated in. That said, you need to master the art of digital advertising so that more people can see what you and your team are doing. Utilising Facebook advertising is so important. While many small business owners overlook this platform, it is crucial to advertise your small business on Facebook. Let’s talk a little bit more about how you can use Facebook advertising to your advantage as a small business owner.

Tips for Utilising Facebook Advertising

For small business owners looking to use Facebook advertising, there are a few things that you should know. Let’s go over some of these things things to know about Facebook advertising:

Always Know Your Audience

The first thing that Facebook advertising users should know, is that you should keep your audiences in mind. There are several types of audiences to consider. Your saved audiences are people who exist in certain locations, income ranges, or other brackets you’d like to target. Your custom audiences are people who have looked at your site or bought products from you already, and your lookalike audiences are people who haven’t shopped with you before and fit the demographics of current shoppers. You can reach people of all demographics on Facebook, so you need to know which demographics to target based on your audience.

Make a Facebook Ads Manager Account

Before you can run ads on Facebook, you’ll need to create a Facebook Ads Manager account. To do this, click on the “Go to Ads Manager” button. Then, fill out the information you’re prompted to input, put in your billing information, and save your progress. You have to start somewhere to succeed on Facebook—so start by making a Facebook Ads Manager Account!

Create the Right Ad Format

There are several different ad formats you might use on Facebook advertising. Image ads simply utilise still images, video ads are comprised of videos, carousel ads can contain between two and ten videos and images, and collection ads show a preview of your online storefront. If you’re trying to sell shoes online, for example, you probably want to choose a collection ad, but if you’re interested in showing the before and after pictures that prove how great your home improvement company is, carousel ads might work best for you.

Always Make Sure Your Landing Page is Top Notch

If your advertisements on Facebook link back to a landing page, work to ensure that this page is informative, visually pleasing, and high-quality. When an ad links to a broken landing page or an unimpressive landing page, your advertisements won’t be as successful as they could be.

Success Stories: How Facebook Has Worked for Others

There have been many instances of small businesses rising to success because of Facebook advertising. Let’s talk more about a few success stories of note.

Orchard VN: Take Orchard VN, for example. This company began to utilise Facebook advertising, and after beginning, they have found that they have 20% percent more purchases in store.

Oak and Eden: Another company, Oak and Eden, has found that after using Facebook advertising, they have seen a 156% increase in their return on advertisement spending and 599% increase in their conversions.

Diva Beauty Salon: Finally, let’s look at Diva Beauty Salon. Once Diva Beauty Salon began to use Facebook advertising, they had 24% more messages received from customers, and a 10% conversion rate.

Oracle Tree Can Help You Use Facebook Advertising

We have gone over all the ins-and-outs of Facebook advertising. To learn more about how Facebook advertisements can work for you, visit this page. Know that if you need more individualised assistance utilising Facebook advertising, our team at Oracle Tree can help you. For more information about our services, contact us.

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