Most business owners already know how important search engine optimisation and digital marketing strategies are in helping to achieve any level of success online. As we move forward with tech innovations and search engine updates, it will be more important than ever to consider how your websites are indexed on the web.
In the past, having search engines work as a marketing tool for promoting your business online was much simpler. You needed a website, and you needed to tell Google how to list your site. Times are changing.
Google and other engines have completely altered the way that they see your site when considering how to rank you. We’ll talk about that in a bit. For now, let’s talk about how new technology is changing the importance of Google’s reputation as the #1 search provider.
If you’ve seen any of the advertisements for Amazon’s Alexa service, you’ll immediately know what type of “new” technology we are referring to. New smart devices that people use everyday are performing web searches based on voice commands, and many of these devices are not using Google as their default search tool.
Bing is now powering some of the built-in search tools that come with your iPhone, Mac, and other smart devices. While this may not seem like a huge deal, it is definitely something that people will have to think about when developing their online marketing strategy. You can’t rely on Google to be the only channel through which a site can achieve success.
Not only are these devices retrieving information from websites and search engines, but they are enabling users to shop and make purchases. You’ll need to make sure your site is solid and has all of the relevant information search engines and customers need, if you expect to make an impact on your traffic and sales.
Creating engaging content for your website and other digital media is key if you want search engines like Google and Bing to index you, and reaching the top of the listings within these engines is a constant process.
You’ll need to find ways to keep your content relevant and fresh. Blogs are a great way for you to have content updates regularly within your website. Search engines pay special attention to the keywords that your site contains, so it is a good idea to create content that is targeted to a specific audience within niches of your business.
Optimising your site for search is one of the most valuable things you can do to help your web presence achieve success, but it is not the only thing.
Social media marketing is huge right now with businesses and consumers. Having a social media presence is a great way to boost your search engine visibility, and it is a useful way to create engaging marketing.
Customers on the web expect a business to be available via social channels, and it helps establish your reputation as a professional resource online. Many social tools also offer highly customisable paid advertising, so you can target your audience via very specific demographic data.
You can also use your social accounts to drive highly-targeted traffic via your own links and exclusive offers for followers, and all that will cost you is time.
Search engines and customers are looking at all facets of your business’s presence online, and you need to do as much as you can to improve your chances for success.
There will always be new technology that changes the way things are done, and there will always be new ways to adapt. The most important thing to consider is your plan for moving forward, contact us to talk more about it.
What could you do if your business simply… worked?