Marketing and digital marketing strategies can feel complicated. There are so many businesses competing for the attention of millions of people searching for information online. You need to find a way to stand out above your competition.
Search engine optimisation, otherwise known as SEO, can really help. It basically means that you are using the search engines to your advantage. Ignoring SEO can be a big mistake.
Unsure where to begin? Here are some SEO tips you can use for your business.
Do your research when it comes to keywords.
It is important that you do your research to see what keywords people are using when they are searching online. Not only should you use single word keywords, you should use longer keywords because that is how people search. They usually search for phrases instead of just one basic keyword.
Think about your topic, not just the keywords.
Too many writers try to stuff as many keywords as possible into each blog. Not only can this make it really hard to read, it will turn off your readers. They will go to another blog that is easier to read.
The search engines will see that people are not staying on your website so they will send them to other ones. They monitor how long people stay on your website because it is a sign about how good the information is.
Make sure that your website is mobile friendly.
Though you might not want to go the extra step to make sure that your website works well on multiple mobile devices, this can be a big mistake. If your website is not mobile friendly, the search engines will be less likely to send people there! Because of this, you should hire someone to develop your website in order to get as much traffic as possible.
Links are very important when it comes to SEO.
While you may not want to use links in case your readers decide to leave your website and not come back, the truth is that blogs with links rank higher on the search engines.
When putting links in your blogs, make sure that you include both internal and external. With internal links, you should send readers to other blogs on your website that can give them more information. External links are links to other websites. Make sure that you don’t send anyone to the website of your competition.
Write content on a regular basis.
Search engines like to send people to websites that are changing on a regular basis. Because every time that you blog means that your website is changing, it increases the chance of people finding it.
Though you might not think that search engine optimisation is important, it really is. SEO could be the difference between being on the first page and the fifth. Since most people only search the first and second pages, if you are not there, you won’t be found.
Because of this, SEO needs to be a priority in your digital marketing strategy. Really think about your keywords, both short and long. However, don’t stuff them into every sentence or your blogs will be really hard to read. It can help to think really hard about your topics and giving thorough answers instead of worrying about the keywords.
You also need to make sure that you are using helpful links. Though many blogs don’t use links because they don’t want their readers to leave their site, search engines send people to blogs that have links more than ones that don’t.
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