With over 2.4 million small businesses in Australia, SMBs make up about 98% of all nationwide. These enterprises contribute significantly to driving the Australian economy. National Small Business Month recognises the role that small businesses play in creating jobs and driving innovation. And with this increased attention, small businesses can take advantage and make their businesses stand out more this year.
How You Can Leverage National Small Business Month
National Small Business Month presents an excellent opportunity for businesses to increase their brand visibility and attract new customers in the following ways:
Promoting special offers and discounts
Businesses can offer exclusive deals and discounts throughout May to encourage new customers to try their products and services. You can also enhance your loyalty program benefits for the month. Flash sales or a series of daily deals on your most popular services or products is another great way to attract customers during this month. These offers can be promoted through email marketing, social media, and business websites.
Hosting events and workshops
Businesses can organise open houses or behind-the-scenes tours for customers to see how products are made. You could also offer free or ticketed workshops related to their business. For example, if you own a bakery, you could host a cake decorating class. You could also create a networking mixer where other small business owners share ideas, collaborate, and foster a sense of community.
Engaging with the local community
Businesses can participate in community events to demonstrate their commitment to the local area and its residents. By sponsoring local initiatives, businesses can show their support for important causes and gain increased exposure to a wider audience. Businesses can also collaborate with other small businesses to foster mutually beneficial partnerships, such as joint promotions and cross-promotions, to attract new customers.
Engaging with the community positions a business as an important member of the community and increases its visibility.
Launching a social media campaign
Create a dedicated social media campaign for National Small Business Month using relevant hashtags to increase visibility. Businesses can also partner with other businesses to create collaborative content such as videos, blog posts, or social media takeovers to cross-promote and reach a new audience. You can also share content that educates your audience on your products and services and how they add value.
Showing customer appreciation
Businesses can express gratitude to their loyal customers by offering special perks such as early access to sales, exclusive discounts or bonus rewards to inspire continued brand loyalty. Hosting customer appreciation events allows businesses to interact directly with customers, deepen relationships, and gather valuable feedback. You can also send personalised thank-you notes to demonstrate a genuine appreciation for customer support and cultivate a sense of connection.
Sharing your story
Businesses can use National Small Business Month to share their business journey, values and vision. Share stories of how your business began. Highlight the passion and drive that led you to that venture. Share the challenges you faced and how you overcame them. Also, focus on the values and principles that guide your business. This helps customers align themselves with your brand on a deeper level.
Finally, look to the future and share your vision for your business. It could involve expanding into new markets, launching innovative products, or continuing to serve your community. This will help customers feel invested in your success.
Stand Out Today with Oracle Tree
At Oracle Tree, we take your business to the next level. Through our digital marketing prowess, we can help your business effectively leverage your online activity to increase your brand visibility and attract new customers. Contact us today to learn how we can help your business grow.
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