Posted On 13 Nov 2020
Marama Carmichael

If optimising content for Google is the cake of inbound marketing, then having it appear as a Google snippet is the cream on top! But how do you go about creating killer content that cuts through all the rest? Read on to find out about this major SERP opportunity.

Any expert will tell you – answering questions, providing how-to guides and writing about trending topics is the foundation of even the most basic of inbound marketing strategies. You’re designing content for the sole purpose of attracting readers who are actively searching for it. Simple right?

But every time Google changes their presentation style, the inbound marketing game changes as well.

Google’s recent addition of the snippet has been one of the best things to ever happen for search. Getting quick answers has never been easier! So, it’s not surprising that getting featured in the snippet has now become the new pinnacle of SEO success. But is it an achievable objective for your business? We’ve got 5 content tips for you that will definitely boost your chances!

1. Ask Questions and Answer Them

Google snippets are all framed in the form of questions with a short-paragraph answer underneath. It logically follows that the best way to become a Google snippet and to make snippet-worthy content is to frame your content as questions as well.

This is why you may have seen a wave of new blogs and writing tactics involving questions as section headers. Whether on the H2, H3, or bullet list, this structured question-based approach drastically increases your chances of having your content chosen as the information (and link) in snippet answers.

2. Provide Clear, Concise Explanations

The paragraph under a snippet answer is not long. Snippet answers are rarely longer than 50 words. This means that your content needs to be compact and to the point. Google loves a quick, action-packed explanation!

It’s also best not to spool your answer into a second or third paragraph. Stick to a quick, clean, data-driven answer that will give snippet-readers exactly what they want. But remember, always leave your readers wanting just that little bit more so they click on that snippet link!

3. Break Your Answer into Sub-Questions