When you have a small business, it’s crucial that you’re able to make content that engages your audience so that you can get as many sales as possible. Although you might understand how important it is to focus on your content marketing techniques, making great content is easier said than done. To make things a little bit easier for you, we are going to walk you through some tips that will make crafting compelling content more feasible. Here are some actionable tips that will assist you as you work to craft great content:
Tip #1: Perform Quality Checks
You can’t just post whatever comes to mind the fastest. You need to think about what you’re going to post, when you’re going to post it, and how good your content is. Instead of having one team member make content, have someone—or a team—work on your content and then have other team members provide feedback on it. The more quality checks you have, the better your content will be.
Tip #2: Make Content that Is Interactive
Your social media content should not just tell your customers to purchase whatever you’re selling. Instead, you should work to be more engaging by making interactive content. Whether you ask your customers to participate in a survey for a coupon or you ask them to watch a video that has a click-and-response element, it’s always a good idea to make content that forces your customers to engage.
Tip #3: Repurpose Your Content
Whereas reposting your content simply means posting it again (verbatim) on another channel, if you repurpose your content, you alter it slightly so that it’s the right fit for whatever social site you’re posting it on. There are slight nuances that make content perform better on social media, depending on which site you’re posting on. That said, instead of copying and pasting your content and putting it on each social media site your company uses, try repurposing it so that it better fits each site.
Tip #4: Always Measure Your Performance
You might think that you have the perfect social media post, but then when you go to look at the analytics associated with the post, you find that the post didn’t perform as well as you’d like it to. To ensure that your social media sites are reaching as many people as possible, keep tabs on your company’s online performance. If you’re aware as to how your social media posts are doing, you’ll know what to post and what not to post.
Tip #5: Adjust Your Content If Needed
This tip goes hand in hand with the last one, but if your audience feedback and analytics suggest that there is something wrong with your content, you need to pivot and create content that is more engaging for your audience. Never get complacent when you’re making social media posts for your company—when you do, you won’t keep your audience interested. Don’t be afraid to get creative to increase your reach, it just might pay off for you.
Oracle Tree Can Help You Craft Compelling Content
We have gone over all the ins-and-outs of crafting compelling content, and, by now, you’re ready to start elevating your social media content. Even though you have some handy tips that will make handling your own social media content a little easier, there is no shame in wanting to work with the professionals for some extra help. If you’re ready to start maximising your social media presence and making content that reaches more people, then our team at Oracle Tree can help you achieve all your goals. For more information about what we do and what we can do for you, contact us.
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