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What Is User Experience And Why Is It Important?
Venetia Hillary
Posted on: January 19, 2022
User experience is among the most popular business buzzwords in the current technological era. With technology, numerous tasks have become simpler, allowing you to interact seamlessly with content you want to find on the internet. You probably don’t even remember the last time you used an app or a website. As long as the content […]
Actionable Tips on How to Protect Customer Data
Marama Carmichael
Posted on: December 15, 2021
Data privacy is a relatively new concept in digital marketing, but it is quickly gaining traction. Customer protection and good stewardship have been brought to the forefront with recent breaches and misuse of information. What can you do as a digital marketer? Your job as a digital marketing professional no longer merely entails designing insight-driven, […]
SEO Keyword Research- How to Do It?
Venetia Hillary
Posted on: December 8, 2021
87% of consumers start researching products they are interested in online. If you are already creating content, you are on the right track. Great content can help you inform potential clients of your products. It will spread brand awareness, position you as an authority in your industry, and help you create lead nurturing assets. However, […]
Win Results with Google Voice Search
Marama Carmichael
Posted on: October 27, 2021
Google Voice Search is the wave of the future. We know that people won’t stop typing for research any time soon, but more casual queries are consistently moving into the ‘smart home’ realm. When debating over the dinner table, a quick voice search through the smart home can resolve an issue far faster than online […]
How to Use Social Media to Grow Your Blog!
Jennaya Dyet
Posted on: October 13, 2021
Once you’ve written a blog, it seems like people will just come and read it. However, that’s not often the case. You have to work to grow your blog! One good way to do this, is by incorporating social media into your marketing campaign. Here are some ways that you can use social media to […]
Which Website Builder is Best for Your Business?
Marama Carmichael
Posted on: September 29, 2021
Your website is an incredibly valuable and important asset for your business. In essence, it acts as a virtual storefront to represent your brand online and attract potential leads and customers. They’ll start to learn more about you and keep coming back, which will generate conversions and profit for your business. Because your website is […]
Growing Your Online Presence for Small Businesses
Venetia Hillary
Posted on: September 8, 2021
As the world transitions to a fully digitized arena, your business cannot afford to remain. Did you know, 79 per cent of shoppers search for an item online before making a purchase? With that in mind, investing in appropriate tools to facilitate and enable your online presence is not a choice, but a necessity. No […]
How To Write A Blog For Your Small Business
Jennaya Dyet
Posted on: August 4, 2021
We tell all our small business clients that in order to optimise their websites for search, they need to have a blog and post regular blog content. But how do you write a blog that not only increases your chances of better page ranking, but also captures your audience’s attention long enough for them to […]
Do I Need A New Website? 10 Signs To Lookout For
Posted on: April 28, 2021
More than ever before, you need to have a digital presence. Your website should be the starting point for your online strategy. It should be the solid foundation on which all of your other digital touch-points are build upon. So why do so many small businesses not make the proper investment in theirs? Here are […]
Have You Considered An Ecommerce Store?
Marama Carmichael
Posted on: April 6, 2021
2020 gave us all a new perspective on what “business resilience” truly means. We all saw businesses that were forced to close due to the stress of the COVID-19 pandemic. Many that survived, did so because they were forced to pivot operationally. They adapted to consumer demands so they could stay in business. Many turned […]
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