Thinking Beyond Profits: What’s Your Business Purpose?
Posted on: October 25, 2023
Businesses have long been seen as profit-driven entities, and having a clear goal of a healthy financial return is essential for any successful business. But years have seen a growing trend of companies looking beyond the financial bottom line and towards something more meaningful. 87% of executives believe that companies perform best in the long […]
The Ultimate Business Growth Enabler
Posted on: October 18, 2023
Social media has become an integral part of our lives, and it’s no surprise that businesses are leveraging its power to grow their customer base. With over 82% of Australians using some form of social media and 4.8 billion people actively using it worldwide, businesses can no longer afford to ignore the potential of utilising […]
Designing a Logo? Here Are 8 Things You Should Know
Posted on: September 27, 2023
When you think about prominent companies, you can envision their logos. If the word “supermarket” is said, you could probably think of some retailers and their logos. If the phrases “coffee shop” or “fast food” are muttered, a few great logos are bound to come to mind. The point is, that when companies have a […]
Mastering the Art of Customer Testimonials
Posted on: September 20, 2023
Customers should know why they should choose you in today’s competitive marketplace. While you can promote yourself in every way possible, it often comes down to providing social proof. Customer testimonials are powerful because they provide a non-biased opinion about what your company has to offer – and they can influence purchase decisions more than […]
Repurposing Content – The Why and How
Posted on: August 30, 2023
Creating content is an essential aspect of ensuring you solidify your online presence and attract and keep your audience. However, making fresh and unique material can be time and energy-consuming. According to a March 2021 report by Visual Objects, 11% of small business owners view creating content for social media as one of their biggest […]
